Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Esotica Jewelry

Esotica
for Bella Luce Jewelry

Exhibit your elegant and exotic style with a rainbow of radiant color gemstone jewelry inspired by some of the world’s most valuable gems.
Charles Winston for Bella Luce Jewelry

Charles Winston
for Bella Luce Jewelry

Be red-carpet-ready with lavish diamond looks that deliver glamour day and night from fourth-generation jeweler, Charles Winston.
Vanna K for Bella Luce Jewelry

Vanna K
for Bella Luce Jewelry

Flaunt your fashionable and feminine side with the sophisticated sparkle and captivating vintage charm of the Vanna K collection.

Bella Luce Color Jewelry

Bella Luce Color Jewelry

Live life in color with Bella Luce color jewelry. This elegant, classic collection includes pieces for all of life’s occasions.

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Colors Of Bella


Step out in style with the beautiful Bella Luce color collection from JTV. Discover gorgeous trend-setting jewelry for unbeatably low prices. Bella Luce has every color imaginable in rings, necklaces, and bracelets. Add a splash of color to your style today when you shop the Bella Luce color collection!