The Gemstore, JTV’s only retail jewelry store in the country, offers you the unique opportunity to see, touch, and try on the same high-quality merchandise featured on JTV’s broadcast and companion website jtv.com.
Located within a 500-mile radius of one-third of the United States population, the Gemstore is a worthwhile stop for any jewelry lover. Come experience the excitement of JTV in a whole new way at the Gemstore in Knoxville, Tennessee.
At the Gemstore, you’ll discover a tremendous selection of gemstone jewelry featuring tanzanite, opal, ruby, diamond and more. And thanks to the incredible buying power of our parent company, we can offer all of these beautiful treasures at exceptional prices.
Call ahead and have your favorite JTV items brought to the Gemstore to view in-person. If you’re lucky, you might even meet a JTV show host during your visit!
Our highly trained experts boasts many years of combined experience in the jewelry business. The Gemstore is able to provide personal shopping assistance regardless of where you may be located.
In addition, we have access to JTV’s state-of-the-art jewelry repair shop, staffed with experienced and qualified jewelers. The Gemstore is able to assist you with cleaning, sizing, remounting and more!
Beginning 1/1/2024
Mon-Fri: 11 AM – 6 PM
Sat: 11 AM – 5 PM
Sun: Closed
2023 Hours of Operation
Mon-Fri: 10 AM – 6 PM
Sat: 10 AM – 5 PM
Sun: Closed
The Gemstore is closed on the following major holidays:
Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s Day
The Gemstore
9933 Kingston Pike
Knoxville, TN 37922
(865) 692-6111
