GemStore by JTV - Knoxville, TN

Gemstore by JTV

Knoxville's Premier Jewelry Store

Welcome Back to the GemStore 

We hope you’re staying well during these unprecedented times. We’re eager to welcome you back to the GemStore, but also recognize we’re all in a position to continue supporting the collective fight against COVID-19. The health and wellness of our associates and customers are our top priorities and guide our decision-making as we closely monitor and follow the guidance of the CDC and government officials.

With that in mind, we are pleased to welcome customers back with the following policies and procedures:

  • Regular business hours of Monday–Friday from 10am–6pm and Saturday from 10am–5pm.
  • For everyone’s protection and until further notice, we will require all associates and guests to wear a face covering while in the GemStore.
  • We’ll also encourage physical/social distancing by limiting the number of customers in the store to 50% of store occupancy.
  • Additionally, we’ll maintain an increased level and frequency of cleaning and sanitization while ensuring hand sanitizer is available for our associates and guests.

Again, we look forward to welcoming you back into the GemStore!

We’ve missed you. Stay safe and well.


The GemStore, JTV's® only stand-alone retail jewelry store in the country, offers you the unique opportunity to touch, try on and take a look at the same high-quality merchandise featured on JTV's® broadcast and companion website jtv.com.

At the GemStore, you'll discover a tremendous selection of glorious colored gemstone jewelry including the gemstone of the century, tanzanite.

You'll also find other exotic gemstone jewelry like spessartite, tsavorite, labradorite, Madeira citrine and more. If you love diamonds, emeralds and rubies, you're going to love this jewelry store. Have a passion for gold or silver? So do we! And thanks to the incredible buying power of our parent company, we can offer all of these beautiful treasures at exceptional prices.

Our highly trained experts boast many years of combined industry experience and can offer you personal shopping assistance. You'll feel confident making a purchase at the GemStore.

You'll also feel confident in the service you receive after the sale. Our state-of-the-art jewelry repair shop, staffed with a full-time bench jeweler, offers jewelry cleaning, sizing, and various jewelry repair options right on site, sometimes even while you wait.

Located in Knoxville and within a 500-mile radius of approximately one-third of the United States population, the GemStore is a worthwhile stop whether you're heading to the Smoky Mountains or just passing through our area. Come visit us on the way to your destination. We are closed on the following major holidays:

Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, Christmas Day and New Years Day

Come experience the excitement of JTV® in a whole new way at the GemStore in Knoxville, Tennessee. Visit the GemStore website for store hours and driving directions.

phone: 865-692-6111    |    fax: 865-692-1857   |    9933 Kingston Pike Knoxville, TN 37922