Spring New Arrivals

Spring is in bloom with New Arrivals!

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Never Miss a Moment or Deal

Catch up on your favorite shows and explore recently aired products when it’s convenient for you!

Moda al Massimo
Elevate your look with the exquisite everyday elegance of finely crafted Italian gold jewelry!

Artisan Collection of India
Bold, captivating and elegant styles that will transport you. Shop traditional Indian jewelry designs with sterling silver styles and brilliant gemstones.

Graduation Jewelry and Gifts
Shop the gift guide for memorable gifts to mark this milestone.

Spring Trends

2024 Spring Trends

Spring is here and so are the trends that will launch you into next year's events with style.

Shop Trends

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JTVextra™ gives you instant access to new jewelry styles and
streaming-only deals. Tune in to shop and get social with us!

Essentials: Hoops
Whether bold and brilliant or subtly stunning, the perfect hoop earring is out there for any and every occasion that arises.

Online Exclusive: SUNGLASSES
Prices starting under $30!

Wolf Travel Accessories
Boarding your flight just got better!

Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 2%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Pacific Style Jewelry
Invigorate your wardrobe with vibrant colors and an island vibe!

Floral Jewelry
We have picked some fabulous flowers, just for you to celebrate the dawn of spring or add a little something to lift your spirits.

2024 Color of the Year Jewelry 
Embrace the year of 2024 with the refreshing color peach!

May is Gold Month

Find Golden Deals all month long!

Golden Deals

JTV Jewelry: Discover your Jewelry Love!

JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.


Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.


Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!


JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!