Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Esotica Jewelry

Esotica
for Bella Luce Jewelry

Exhibit your elegant and exotic style with a rainbow of radiant color gemstone jewelry inspired by some of the world’s most valuable gems.
Charles Winston for Bella Luce Jewelry

Charles Winston
for Bella Luce Jewelry

Be red-carpet-ready with lavish diamond looks that deliver glamour day and night from fourth-generation jeweler, Charles Winston.
Vanna K for Bella Luce Jewelry

Vanna K
for Bella Luce Jewelry

Flaunt your fashionable and feminine side with the sophisticated sparkle and captivating vintage charm of the Vanna K collection.

Bella Luce Color Bracelets

Bella Luce Color Bracelets

Carry the rainbow with you wherever you go with Bella Luce color bracelets. Gems in yellow, blue or pink capture the essence of nature's finest hues.

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JTV Rewards
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in Brilliant Cash when you place an order using your JTV Account

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in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.