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Look elegant in diamond hoops.
Look timeless in diamond tennis bracelets.
Look chic in diamond band rings.
2024 Spring Trends
Spring is here and so are the trends that will launch you into next year's events with style.
Shop TrendsDiscover More with
Livestreaming
JTVextra™ gives you instant access to new jewelry styles and
streaming-only deals. Tune in to shop and get social with us!
Chic Classics
A resurgence of investment worthy classics that make minimalism look luxe.
2024 Color of the Year Jewelry
Embrace the year of 2024 with the refreshing color peach!
Summer of the Sea
Crisp white, tranquil blue, and organic shapes, along with cheerful motifs, evoke the essence of the sea.
Earn 1%
in Brilliant Cash when you place an order using your JTV Account
Earn 2%
in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*
* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.
Diamonds in Gold
Up to 50% off!
Prazana Lab-Grown Diamonds
Brilliant, bright and full of sparkle! 20% OFF. Price as marked.
Diamonds in Silver
Up to 70% off!
JTV Jewelry: Discover your Jewelry Love!
JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.
Rings
Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.
Earrings
Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!
Gemstones
JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!
