Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Gold Jewelry

Bella Luce Gold Jewelry

Get glowing with Bella Luce in gold for a gorgeous, glistening and elegant look to include in your wardrobe.

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Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 6%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

05/11/24-05/12/24

*Purchases subject to credit approval. 6% is in lieu of standard 2% in Brilliant Cash. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Shop Bella Luce Gold Jewelry


Shop Bella Luce in glorious gold settings. Bella Luce designs sparkle in any metal type, but Bella Luce in gold has a glowing look and classic appeal like no other. Time-honored and ageless gold paired with gorgeous man-made gemstones elevate your look for all occasions. Bella Luce gold jewelry is a gift that keeps on giving through the generations and this affordable sparkle can be yours. Shop Bella Luce's sophisticated gold stud earrings, bold gold rings, and stunning pendant necklaces today at JTV.