JTV Signature Collection


The JTV Signature Collection offers some of the best, most unique products that we can bring to you, our valued customer. Featuring jewelry and gemstones brands exclusive to JTV®, we have capitalized on the extensive knowledge of our buying team and our contacts in every phase of the industry to secure fine quality items that you have come to expect from us--at the very best prices possible. The JTV Signature Collection includes such popular brands as Bella Luce®, Barehipani Topaz, Mahaleo® Ruby, Gem Vue and many others.

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Altai Aquamarine™
A Chinese treasure in blue...Altai Aquamarine from the Xinjiang region of northwestern China. This area, home to a portion of the ancient Silk Road, is where East meets West. Found in the rugged Altai Mountain Range, which stretches through four different countries, Altai Aquamarine is a testament to the region’s vast mineral richness. With its rich, sea blue color, Altai Aquamarine is a must-have for your gem or jewelry collection!

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Artisan Gem Collection of Bali
Balinese silver work is like no other in the industry with its distinctive look. The silversmith use traditional techniques handed down from generations dating back before the birth of Christ. The silversmiths use a technique called granulation, which are micro round balls of silver that they carefully place with an adhesive type of material to hold in place before they solder the final piece of art. The smiths use another technique called filigree, this is thin pieces of silver granulation is attached to the piece of jewelry. It takes tremendous skill to do this type of silver work. Each silversmith will work for many years practicing before they move up to become a master silversmith. This handmade work is not cast like typical jewelry because of the extensive detail. The silver smiths take pride in their work and heritage of this exclusive and rare skill. Most of the smiths come from a long line of goldsmiths, but because of cost and popularity of silver, they have chosen to become a master silversmith.

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Artisan Gem Collection of India
The Artisan Gem Collection offers you an exclusive line of hand-made jewelry from some of the most exotic locales in the world. Featuring unique designs, many of which are one-of-a-kind, the collection highlights creative masterpieces from various countries. Each country represented is recognized throughout the jewelry industry for their world class craftsmanship.

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Artisan Gem Collection of Israel
Artisan Collection of Israel features natural gemstones all set in handmade sterling silver jewelry by artists that have a passion to create jewelry that transcends time and age. Each piece is crafted by the artisans’ hands and mind as their primary tools. Their passion drives them to constantly create and translate their vision to life. Their craft is jewelry and their designs are organic, fluid and a complete reflection of the environment in which they live, think and create. These artisans dedicate hours to their craft all for one goal….to make unique jewelry that will last a lifetime. Unfazed by their surroundings, this is their labor of love….Artisan Collection of Israel.

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Barehipani Topaz
Featuring deep, serene blue color, Barehipani Topaz is simply captivating. This gem gets its name after a dramatic two-tiered waterfall known as the Barehipani Falls. The falls are located near the exotic Bay of Bengal, the birthplace of this majestic blue topaz. Visitors have long traveled to this exotic location to experience the waterfall's breathtaking beauty. Now, thanks to JTV, you can get a piece of this enchanting locale with Barehipani Topaz. Representing the best of the "London blue" shade of topaz, its color is comparable to the most entrancing deep blues of the sea and sky. Lose yourself in the majestic blues of Barehipani Topaz, yours today only from Jewelry Television.

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Bella Luce®
From the Italian words meaning "beautiful light", Bella Luce(R) is Jewelry Television's exclusive line of fine jewelry, which features some of the finest diamond and gemstone simulants in the world. The Bella Luce(R) collection is designed with the everyday person in mind--whether you wear your Bella Luce(R) items to a formal event or to lunch at your favorite restaurant. Bella Luce(R) jewelry completes your every look and meets your every need. Our Bella Luce(R) collection features magnificent designs fashioned in precious gold, lustrous sterling silver, luxurious 18 karat gold over sterling silver and exquisite platinum over sterling silver, which gives you the necessary options for coordinating your jewelry with every item in your wardrobe. Shop the Bella Luce(R) collection now and enjoy the look of fine diamond and gemstone jewelry.

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Bella Luce® Berquem® Cut
From the Italian words meaning “beautiful light”, JTV is excited to launch a new cut design to our Bella Luce® brand. Today, we introduce Bella Luce® Berquem® Cut. This well-designed new diamond cut has 65 precision cut facets that give you the appearance of a perfect diamond. The inspiration for the name Berquem (pronounced Bur kwim) is a Flemish diamond polisher by the name of Louis de Berquem. In 1476, this distinguished gentleman was believed to be the earliest diamond cutter. Louis de Berquem defined the principle of “absolute symmetry” that is used in the placement of facets on a diamond. Prestigious, just as the inspiration for the name, Berquem is the perfect blend of traditional cutting design and modern styling. Add to your Bella Luce collection today…only on Jewelry Television and jtv.com.

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Bella Luce® Dillenium Cut™
A well-designed new diamond cut with 100 facets, and an original appearance in terms of its external symmetry. The Dillenium's angles enable the observer to see more external and internal reflection and refraction of light, and to distinguish more colors of the spectrum when compared to the standard 58-facet round cut. From the Italian words meaning "beautiful light", Bella Luce is Jewelry Television's exclusive line of fine jewelry which features the most dazzling man-made gemstones in the world. The Bella Luce collection is designed with the everyday person in mind--whether you wear your Bella Luce items to a formal event or to lunch at your favorite restaurant. Bella Luce jewelry completes your every look and meets your every need. Our Bella Luce collection features magnificent designs fashioned in precious gold, lustrous sterling silver, luxurious 18 karat gold over sterling silver and exquisite platinum over sterling silver, which gives you the necessary options for coordinating your jewelry with every item in your wardrobe. Shop the Bella Luce collection now and enjoy believable looks at unbelievable prices.

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Bella Luce® Esotica™
Introducing Bella Luce Esotica, a new collection in our beloved Bella Luce line. Meaning “exotic” in Italian, Esotica features some of the most alluring simulated gemstones in the world. Owning pieces from this collection will give you a complete feeling of awe as you’re now able to wear some of the most breathtaking simulated colors in the rare and romantic world of exotic gemstones. Each color is the perfect representation of what gemstone connoisseurs dream of collecting when they desire only the finest! Shop the Bella Luce Esotica collection now and enjoy believable looks at unbelievable prices. From the Italian words meaning "beautiful light", Bella Luce is Jewelry Television's exclusive line of fine jewelry which features the most dazzling diamond stimulants in the world. The Bella Luce Esotica collection is designed with the everyday person in mind--whether you choose to wear your stunning pieces to a formal event or to lunch at your favorite restaurant. Bella Luce jewelry completes your every look and meets your every need. Own these amazing colors today that are found exclusively on Jewelry Television and jtv.com.

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Bella Luce® Eterno™
From the Italian words meaning "beautiful light", Bella Luce® is Jewelry Television's exclusive line of fine jewelry featuring the most dazzling man-made stones in the world. The Eterno™ collection features designs that are richly set in rich, luxurious 18 karat gold over precious sterling silver. This collection is designed with the everyday woman in mind--whether you wear your Bella Luce® Eterno™ jewelry to a formal event or to lunch at your favorite restaurant, you’ll be the person catching everyone’s attention! Beautiful styles that give you look of fine diamond jewelry but for much less...shop our exclusive Bella Luce® Eterno™ collection today and enjoy believable looks at unbelievable prices…only at Jewelry Television and jtv.com.

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Bella Luce® Petalo-Fiore™
From the Italian words meaning “beautiful light”, JTV is excited to launch a new custom cut design to our Bella Lucé brand. Today, we introduce the Petalo-Fiore cut. Italian for “flower petal”, this well-designed modified Portuguese cut has tiers of precision-cut facets that give you the appearance of overlapping flower petals. Yet, the ever popular Portuguese cutting design has been taken one step further by fashioning fewer facets than usually seen. By removing a tier of facets on the stone’s pavilion, this unique 144-facet cut allows for more interesting reflections through the stone’s table, which many agree that the traditional Portuguese cut lacked. A perfect blend of traditional cutting design with a modern flair, the Bella Luce Petalo-Fiore Cut is available exclusively at Jewelry Television and jtv.com!

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Blue Velvet Diamonds
As sleek and elegant as satin, JTV’s line of Blue Velvet Diamonds are sure to impress even our most discriminating clientele. Rich, full-bodied blue hues reminiscent of a moonlit night transport you to a more tranquil time.

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Chalama Black Opal
Born millions of years ago in a land of once-fiery volcanoes, Ethiopian precious opal from the Welo District has only been known to Man since 2008. Taking the world by storm, we now present the latest in innovative gemstone offerings to you…Chalama Black Opal. Quite by accident, it was discovered that exposing the finest quality stones to a smoking flame in just the right way gives them the same appearance of the finest Australian black opals. With its vibrant, intense colors, Chalama Black Opal is an African treasure to be prized for a lifetime. Chalama Black Opal from Ethiopia….Exclusively available at Jewelry television and jtv.com. Read More

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Charles Winston for Bella Luce
Charles Winston is a fourth-generation jeweler. Charles' designs are inspired by the platinum and diamond jewelry his family has designed for generations, while his keen eye for detail and perfection are second to none, with a flair for style and fashion that has adorned the red-carpet and silver screen for more than 15 years. At JTV, we are proud to bring you Charles Winston for Bella Luce. Meaning beautiful light in Italian, our well-known luxurious diamond simulant line is paring with this expert in jewelry meant for the rich and famous. Using techniques handed down for generations, Charles Winston brings his experience in manufacturing some of the most expensive jewelry in the world to this line featuring Bella Luce's affordable elegance. Indulge in this line of "jewelry for the celebrity in you," thanks to Charles Winston for Bella Luce. Exclusively available on Jewelry Television and jtv.com.

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Cor-de-Rosa Morganite
Discovered at the turn of the 20th century, Morganite was named in honor of JP Morgan, one of the most important collectors of gems and minerals at this important time in American history. Hailing from Mozambique, Cor-de-Rosa Morganite’s color is serene and tender, radiating a charm and vitality like no other pink gem. Its name was derived from the Portuguese adjective meaning pink. Available in shades ranging from pastel pink to feisty fuchsia to subtle apricot, we have a diverse mixture of gems sure to satisfy our most discriminating customers! Fall in love with Cor-de-Rosa Morganite today!

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Emulous™
Gold and the luxury it exudes is timeless in style and is always the height of fashion. Knowing this, we at Jewelry Television love to bring in new types of jewelry to satisfy your cravings for golden additions to your wardrobe. Emulous™ is your destination for classic and stylish gold looks with genuine diamond sparkle. By emulating the lustrous look of the finest gold, this line of gorgeous brass jewelry allows you to have that sophisticated look sure to give you a gold rush! The beauty of gold, the durability of brass and the brilliance of diamonds—that is what Emulous™ stands for. Only at Jewelry Television and JTV.com.

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GemTite
GemTite is our exclusive line of castings designed for you to create your very own unique jewelry designs. Whether you’re a novice or seasoned professional, you’ll be able to set your gemstone and wear your creation today. Each GemTite casting features modern technology that allows for flexibility and ease when setting your stone. GemTite castings also give you the comfort of knowing your gem is securely fastened. Easy to work with, GemTite castings fit every calibrated gemstone and are available in 14kt, 10kt and sterling silver and offer a full selection of rings, earrings, pendants and bracelets. No jeweler required….

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Genusis Pearls
From the beginning…there are freshwater pearls but now there are Genusis Pearls. A revolutionary new process of culturing freshwater pearls is the beginning of a new creation called Genusis Pearls. These new pearls are cultured by using a large bead, similarly used in culturing very expensive South Sea and Tahitian pearls, placed in a mollusk shell and left alone for years to produce a Genusis Pearl. These pearls will offer very exotic colors and in larger sizes not typically seen in freshwater pearl variety. Be the first to own this very unique creation…Genusis Pearls exclusively at Jewelry Television and JTV.com.

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Glacier Topaz™
Glacier Topaz, exclusive to Jewelry Television, is the perfect blend of the sky and the Arctic Ocean, along with fiery brilliance and luster reminiscent of diamonds. Much like gemstones, glaciers take long periods of time to form. It is well worth the time to admire their awe-inspiring beauty and majestic forms. Yet, with Glacier Topaz, it’s not something that’s here today and gone tomorrow. You can take all the time you want to appreciate its beauty—even a lifetime! Let Glacier Topaz serve as your constant reminder of Mother Nature’s boundless and humbling beauty. Take a moment to stop and gaze, enjoy and wear with wonder. Glacier Topaz is available at Jewelry Television and JTV.com.

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Hubei Turquoise
Dating to around 1700BC, Chinese Turquoise has been culturally significant through the ages. China’s Hubei Province, located in the East central portion of the country, is the source for Hubei Turquoise. Thought to be one of the originating places of the Chinese people, the name Hubei translates to ‘North of the lake’, referring to its position north of Dongting Lake. With sky blue to spring green colors, Hubei Turquoise continues its popularity in contemporary times and in the fashion world.

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India Green Diamonds™
India has always been exalted as the country of colors. From Holi celebrations turning streets into rainbows to crowds of people shroud in richly decorated fabrics, India never disappoints. Dramatically bold, refreshingly exuberant, India Green Diamonds™ are a deep-jeweled green as vivid as the color palette of India. India Green Diamonds™ are unique in that their beauty is the result of a modern day technological treatment that brings their vivid hues to life. Green, symbolic of a new beginning, harvest, happiness and the peacefulness of nature, is an uplifting and soothing color to ornament yourself in, making you as vibrant as the Country of Colors. An exotic color at a very affordable price...India Green Diamonds™, only on Jewelry Television and jtv.com.

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Iridescence by JTV™
Gems ablaze with iridescent colors so dazzling they will leave you speechless! We are pleased to debut Iridescence by JTV, our collection of fabulous, 100% natural gems that modern technology has transformed from beautiful to stunning. We have selected many of the world’s most popular gems for this very special collection, including Aquamarine, Quartz, Topaz, Feldspar and Petalite. Iridescence by JTV is where Mother Nature and Man combine forces to create some of the most exciting gems ever! Breathtaking beauty from the world’s gemstone expert. Iridescence by JTV, available exclusively at Jewelry Television and jtv.com.

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Jewel School™
For the crafter who loves to make jewelry. Jewel School™ is your one stop shop to order all the essentials for making crafty and unique pieces of jewelry to call your own. Jewelry Television™ provides you beads of every color, tools and supplies for every job and totes to keep you completely organized. Whether you are a newbie or a seasoned pro, we’ve got what it takes to bring your gem and jewelry art designs to life. Create the jewelry you love and save money during the process, just what you have to come to expect from Jewelry Television™, the world’s largest retailer of loose gemstones and your beading headquarters.

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Jose Hess for Bella Luce®
Jose Hess is a Jewelry designer, artist and craftsman who possesses a talent for creating original, contemporary jewelry that dazzles. Jose Hess is a driving force on the international design circuit. Master goldsmith, designer and gemologist, Hess’s roots and career path portray an artist and entrepreneur whose vision, sense of style and quality standards continue to keep him in the forefront of American jewelry design. His career has focused on the design of fine diamond jewelry.

Jose Hess for Bella Luce jewelry collection brings designs that aspire to a kind of perfection that transcends fashion. This collection is inspired by these ingredients...logic, harmony and sentiment. Followed by the three golden rules; eliminate the superfluous, to emphasize comfort and acknowledge the elegance of the uncomplicated. Utilizing his vast design experience for fine diamond jewelry – he has applied this aesthetic to his exclusive designs for Bella Luce. Jose Hess for Bella Luce strives to ignore the constant demand for novelty by creating designs that possess an elevated character and quality that conveys a sense of permanence in a world infatuated with the temporary. Refine your style with Jose Hess for Bella Luce. Exclusively for Jewelry Television and JTV.com.

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JTV’s Imagination Charm Collection
Imagine the possibilities…a charm bracelet inspired by you. Whether you want to commemorate the special times in your life or let your imagination run free, you can create the bracelet that’s perfect just for you. JTV’s Imagination Charm Collection is crafted in precious sterling silver and we offer numerous choices to fit your personality from themed beads to Swarovski crystals to natural gemstones from mother earth. Every charm is inspired to show love, feel love and for you to create or share your moments in life we all celebrate. Just for you…imagine by inspiration ….JTV’s Imagination Charm Collection.

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Kadenze™ Cut
The name Kadénze™, inspired by the French word ‘cadence’, refers to rhythmic balance and measure. Exclusive to Jewelry Television™, the Kadénze™ collection features specialty cut gemstones fashioned with the perfect balance of art and science. Only the very finest natural gemstones have been selected to be fashioned into cuts rarely, if ever, seen in the market. Expertly calibrated, each Kadénze™ gem is a testament to the fine art of faceting and its amazing results.

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Kianga™ Tanzanite
Like a dazzling whirlwind of magnificent light, Kianga™ tanzanite captures the essence of tanzanite’s awe-inspiring beauty and exotic grandeur. The name Kianga™, taken from the Swahili word for ‘burst of light’, is Jewelry Television™’s exclusive round brilliant cut with 57-58 triangle and kite facets that intensifies the gentle lilac and light blue hues of tanzanite to a new level of distinction.

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Kutamani Tanzanite™
From the exotic east African country of Tanzania comes a rising new tanzanite star, Kutamani Tanzanite™. Named from the native Swahili language, Kutamani translates to “aspire”. While Kutamani Tanzanite™ has a few more internal characteristics than our other tanzanite products, its regal, rich hues more than make up for their presence. Kutamani Tanzanite™ gives you the aspirational look of the finest tanzanite at extremely affordable pricing. Aspire to possess one of the most beautiful gemstones on the planet today….Kutamani Tanzanite™, only on Jewelry Television and jtv.com.

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Little Miss Twin Stars
Its every girl's fantasy: a stylish splash of vivid jewelry created for the little fashion plate! From stackable enamel bangles to charm earrings, there is a brightly colored collection for every outfit and every mood. Little Miss Twinstar is committed to being the sparkly reminder for our little girls that everyday is a reason to celebrate. Our whimsical pieces can't help but make you smile. Tiny newborns and trendy teens alike will find their dream come true with this exclusive line of intricately designed jewelry made specifically for them. Today's youngest style setters have found their answer with Little Miss Twinstar line of jewelry.

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Machweo Sapphire™
As dramatic as the twilight skies of its Tanzanian birthplace, Jewelry Television is pleased to offer you Machweo Sapphire. Meaning "sundown" in the native Swahili language, this addition to our family of gems is sure to dazzle with its vibrant orangey-red hues. Much like the early evening sky mesmerizes as its warm colors melt into each other, these gems show off a fiery array of red to orange glow. As breathtaking as sundown over the Tanzanian plains, these Machweo Sapphire gems are treated using 21st century technology to give your stone rich coloring. Normal care is all that's needed to keep your stone as beautiful as the day it arrives; just avoid having your stone recut in the future. Straight from the exotic, gem-rich fields of Tanzania, we invite you to experience the beauty of Machweo Sapphire today, only at Jewelry Television and jtv.com.

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Mahaleo® Ruby
A special offering to you from Jewelry Television®, Mahaleo stones are rich, vibrant and most affordable. Mahaleo stones hail from the exotic continent of Africa, including the island nation of Madagascar. Madagascar, long recognized as one of the most biologically diverse areas on the planet, is one of the primary sources for our Mahaleo offerings. The Madagascar stones are large in size, but often contain numerous inclusions and fissures, so a method to enhance their beauty was developed and perfected. The ingenious process involves filling the natural inclusions with molten lead glass. As the glass replaces air within the gems, the inclusions become less visible and their clarity is dramatically improved. Because their allure and essence match that of premier colors from other locales, they are aptly named Mahaleo, meaning "to equal, to match, to parallel" in Malagasy, one of Madagascar's official languages.

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Manchurian Peridot
With history dating back some 3500 years, Peridot is found in many diverse and colorful locations. Vibrant green Manchurian Peridot hails from an area in northeastern China, historically known as Manchuria. The Manchuria region is rich in natural resources and beauty with its many lakes, rivers and mountains. A regal gem with a wealth of history, Manchurian Peridot has magnificent green color which is completely natural and untreated. This legacy is yours today at an incredible value.

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Masasi Blue Garnet™
The exotic East African country of Tanzania has poured forth several gemstone riches in recent years, including Tanzanite, Umba River Rhodolite, Serengeti Spessartite and many more, but one of the most special and more recent discoveries is Masasi Blue Garnet. Yes, blue garnet. Extremely rare and relatively new to the world of gemstones, blue was the last holdout in the far ranging color span of garnet. But no more. gem_title

Hailing from near the Masasi district of Tanzania’s Mtwara region, Masai Blue Garnet represents some of the finest blue color change garnet ever unearthed! It is indeed a phenomenal gem of highest quality. With rich blue color in daylight, Masasi Blue Garnet quickly changes to a dramatic purplish red in incandescent lighting, making one feel as if something magical just appeared before their very eyes. One can never be sure how long these amazing gems will be around, so secure your Masasi Blue Garnet today, only on JTV and jtv.com!
 

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Masasi Bordeaux Garnet™
A fascinating new gemstone find from the East African country of Tanzania has made its way to the world’s largest retailer of loose gemstones. Jewelry Television is pleased to present Masasi Bordeaux Garnet. Hailing from the same area as our phenomenal Masasi Blue Garnet, this rich mining area continues to pour forth its gemstone riches. Only discovered in the late spring of 2011, Masasi Bordeaux Garnet is an exciting representative from the wide ranging garnet family. A multi-garnet, it is an exotic mix of three garnet species: Almandite, Spessartite and Grossularite. Featuring the best of all varieties, plus a unique color shifting property, Masasi Bordeaux Garnet is a gemological wonder to behold! Masasi Bordeaux Garnet….exclusively available on Jewelry Television and jtv.com.  Read More

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Masasi Bordeaux Reserve Garnet™
Since its exclusive discovery in the late spring of 2011, Masasi Bordeaux Garnet has taken gemstone collecting and jewelry making to an entirely new level of distinction. Featuring a distinctive color shifting property, it hails from the East African country of Tanzania, a land that continues to pour forth its gemstone riches. A multi-garnet, Masasi Bordeaux Garnet is an exotic mix of three garnet species: Almandite, Spessartite and Grossularite. Now, we are pleased to introduce an addition to the Masasi Bordeaux brand: the Masasi Bordeaux Reserve Garnet collection. These gems feature richer, even more intense bordeaux colors that are as dramatic as the Tanzanian landscape surrounding the mining area. If you’re shopping for one of the premier garnets in the world today, look no further than Jewelry Television. A gemological wonder to behold, the Masasi Bordeaux Reserve Garnet collection is available exclusively at Jewelry Television and jtv.com.

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Merelani Star Cut™
The Merelani Star Cut™ was created to enhance every aspect of the precious generational gem we know as tanzanite. It features a total of 97 facets, with 12 facets on the girdle alone, all of which deliver a dazzling light return of over 75%. When you look at this stone, the brilliance, reflection and precision cut facets will keep you star struck for generations. Merelani Star Cut™ tanzanite is exclusive to JTV and jtv.com!

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Merelani Tribute Cut™
Distinctively different in its design, Jewelry Television is pleased to introduce the Merelani Tribute Cut. A fancy custom cutting design of the highest level, the Merelani Tribute Cut is featured in one of Jewelry Television’s legacy gemstones, Tanzanite. With a design that resembles a Masaai warrior’s shield, the Merelani Tribute Cut has a total of 79 facets, many more than seen in similarly shaped gems. These additional facets give your Tanzanite gemstone additional liveliness and brilliance. Much like a warrior’s shield was historically passed down from generation to generation in his family, your Merelani Tribute Cut Tanzanite is destined to become a legacy gemstone in your family. A labor intensive design for even the most skilled lapidaries, the Merelani Tribute Cut is available exclusively at Jewelry Television and jtv.com. Read More

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Mocha Diamonds™
A deliciously decadent way to experience dark chocolate brilliance. Exotic, fashionable and alluring, Mocha Diamonds™ are formed deep within the earth at the Argyle Diamond Mine in northwestern Australia. As fiery as molten lava, Mocha Diamonds™ are sure to spark a love stronger than your craving for fine chocolate. Their all natural beauty, encompassing many of the indulgent shades of your favorite confectionery pleasures, makes them the ideal choice for timeless jewelry with a contemporary, trendy feel. Exhibiting a striking range of shades – look at one and you will see that each chocolate brown diamond is a unique blend of eye-catching colors.

Based on the diamond color grading scale developed at the mine, our Mocha Diamonds™ range in color from C4, with their warm fire-like glow, to C7, the rarest, most exclusive dark chocolate. Only one in 10,000 extracted from the mine is a natural colored diamond, ensuring that each Mocha Diamond™ is nonpareil in its rarity and beauty. Exotic and alluring, fancy colored diamonds appeal to all who truly admire and value their natural beauty, and wish to spoil themselves or the ones they love. Indulge yourself and satisfy your craving today for Mocha Diamonds™, exclusive to Jewelry Television and available now on jtv.com.

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Moda al Massimo
Introducing a modern, new approach to Italian crafted jewelry…Moda al Massimo. Meaning ultimate fashion in Italian, Moda al Massimo offers both classic and traditional looks as well as couture fashion--all at an affordable price and with a luxury gold look. This collection will capture the attention of those who treasure the ability to purchase gorgeous styles of opulent, Italian-crafted fine jewelry items. Moda al Massimo is crafted in Arezzo, Italy, which is not only known as an important town, but also the Italian capital of gold jewelry manufacture. While many of us have been denied the ability to purchase finely crafted Italian gold fashion for years because of escalating gold prices, Moda al Massimo offers the same look, except each piece is crafted of bronze layered with luxurious 18-karat gold. Indulge in the look of the ultimate in fine Italian gold jewelry with Moda al Massimo. Exclusively at Jewelry Television and JTV.com.

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Moda Di Pietra™
Moda Di Pietra, which means “Fashion in Stone” in Italian, is an exclusive collection of jewelry that features bold genuine gemstones all set in bronze... the metal for the ages. This collection has been created using bronze due to its artistic, historic and valued significance throughout the ages. Treasured for thousands of years, bronze has been used in tool making and architecture as well as in the creation of incredible jewelry pieces that many view as works of art. To date, more people have worn bronze jewelry than any other metal in the history of civilization. Inspired by the romance of the Renaissance Period and the beauty of Italy, the Moda di Pietra collection is a fusion of classic designs mixed with fashion forward insights. With a foundation of bronze and 18-karat gold plating, the gemstone rich collection evokes a timeless splendor that has an endless appeal. Each 18-karat gold over bronze piece of jewelry has the look and feel of luxury at an extremely attractive price. Celebrate the beauty of Moda Di Pietra, available exclusively at Jewelry Television and JTV.com.

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Moissanite
Moissanite blends modern technology with old world craftsmanship into an exceptionally beautiful line of jewelry and gemstones. Rare and durable, moissanite was first discovered in minute quantities from particles carried to earth by a meteorite. Considered “the most brilliant jewel in the world”, with unsurpassed fire and brilliance, this unique created gemstone is the ultimate in affordable luxury. The exclusively patented process produces a superior created gemstone which is confidently backed by a limited lifetime warranty. This winning combination offers quality and confidence, allowing you to show your style as well as your desire to be eco-friendly. Experience the elegance of wearing moissanite jewelry and enjoy collecting the gem of the century......The Power to Turn Heads! Read More

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Moissanite Elite™
Considered “the most brilliant jewel in the world”, with its unsurpassed fire and brilliance, Moissanite Elite is a collection of the finest and most stunning jewelry styles set in coveted luxurious gold that you will be proud to wear. This brilliant gemstone, with hardness second only to diamond, is uniquely created and precisely hand cut to bring you the ultimate in luxurious magnificent elegance. Moissanite’s beauty comes from its display of lively, colorful flashes that are caused by its high rate of dispersion. Its fire is 2.4 times greater than that of diamond, giving it 10% more brilliance. Hand faceted by a skilled gemstone cutter, each gem has been fashioned to deliver maximum brilliance and scintillation.

The Elite collection combines classic, top drawer designs along with a fine quality, superior created brilliant gemstone made right here in the United States. Confidently backed by a manufacturer’s limited lifetime warranty, experience the upper echelon of jewelry collections today by wearing the gem of the century......With The Power to Turn Heads! Moissanite Elite only on Jewelry Television and JTV.com.

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Moissanite Fire™
Our Moissanite Fire Jewelry collection features “the most brilliant jewel in the world”, Moissanite. With unsurpassed fire and brilliance, this uniquely created gemstone is the ultimate in affordable luxury. Moissanite’s fire, its display of lively, colorful flashes, is caused by its high rate of dispersion. Its fire is 2.4 times greater than that of diamond, giving it 10% more brilliance. Hand faceted by a skilled gemstone cutter, each gem has been fashioned to deliver maximum brilliance and scintillation.

Moissanite Fire will offer a collection of intricately made designer styles that highlight this beautiful gem and for the first time will be offered in platinum over sterling silver. Each Moissanite Fire jewel will be set in Platineve™, which is an exclusive process that contains platinum and other precious metals that ensure a durable shine, brilliant luster and is nickel free. Moissanite Fire is designer inspired and perfect for every occasion.

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Moissanite Luisant
New to Jewelry Television is Moissanite Luisant, meaning shine in French. Moissanite Luisant is the same exquisite moissanite that you have always known except now in color! Like its near-colorless counterpart, Moissanite Luisant comes from the same quality moissanite gemstones that you have always seen on JTV. The brilliance, fire and sparkle of fancy colored Moissanite is absolutely breathtaking. Colored Moissanite jewels are created through a complex patented process. This proprietary process is time consuming and expensive, thus preventing mass production. The colored Moissanite gemstones on JTV are all created by Charles & Colvard. Charles & Colvard’s fancy colored moissanite jewels are the ONLY colored Moissanite jewels that are available today that carry the Charles & Colvard’s limited lifetime warranty. Be the first to enjoy the fire and brilliance of fancy colored Moissanite Luisant. Exclusive to Jewelry Television and JTV.com

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Moissanite Luisant French Rose™
With the beauty of a rose, the dazzle of Moissanite and the attitude of pink, Jewelry Television’s Moissanite Luisant French Rose is femininity in a created gemstone! Made by color coating a brilliant Moissanite Luisant jewel, French Rose is an enchanting shade of pink that will add a feminine touch to your gemstone collection. Moissanite Luisant French Rose, exclusively at Jewelry Television and JTV.com.

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Monture Diamond Collection™
The Monture Diamond Collection offers a “large look” at unbeatable pricing. Providing tremendous values for our customers, each piece is constructed from platinum plated sterling silver and features beautiful diamonds in illusion style settings. Illusion settings, invented by the French jeweler Oscar Massin in the 1860s, have a popularity that continues today, almost 150 years later. This collection brings the best of both worlds—old world charm displayed in contemporary designs.

Illusion settings create the illusion of larger stones by placing the diamonds into a collection of reflective and brightly burnished metal. Once placed in the metal, the metal edges are cut or shaped so that, when bent around the stone, they create the illusion of being a part of the stone. Used for smaller diamonds, this setting supports one or more diamonds in prongs within a larger surface of white gold, which is in turn supported in a larger setting, thus giving the "illusion" of a larger diamond.

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Off Park Collection™
Definitely not off the beaten path, the Off Park Collection is an exclusive new collection of fine quality costume jewelry found on famous and well-known Park Avenue in New York City. The Off Park Collection is every woman's array of a dream collection of costume jewelry...not only is it more affordable, but it also gives you many more fashion options. This collection gives you the variety of style and a level of craftsmanship that you will fall in love with. Big and Bold and Famous fashion all at a very Affordable Avenue...the Off Park Collection, exclusively at Jewelry Television and JTV.com.

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Orit Schatzman Silver Jewelry™
Orit Schatzman is no stranger to the jewelry industry. With an extensive background in art and fashion, Orit has been designing wearable pieces of jewelry art for more than 20 years. Born and raised in Israel, Orit Schatzman's designs are handcrafted in fine .925 sterling silver and also available layered in lavish 24 karat gold. Orit has a signature style of setting each gem or Austrian crystal to give every piece that ultimate spark, boldness and quality. Her sense of style is undeniable and we invite you to discover how much fun you'll have wearing her artistic designs by building your wardrobe around this collection. Orit Schatzman Silver Jewelry is just your style on Jewelry Television and jtv.com.

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Park Avenue Diamonds™
Park Avenue, located in New York City's real estate district, is considered an area of class, elegance and sophistication. Not only is the real estate something to admire, but as you walk along this famous street you will also see fine dining restaurants and upscale shopping. Park Avenue Diamonds™ are the essence of this most famous avenue. Featuring bold, glamorous looks, each unique design includes diamonds in the latest colors all set in precious sterling silver. Park Avenue Diamonds™ are destined to become your statement making jewelry that perfectly defines your upscale style. The Park Avenue Diamonds™ appeal to today's woman who loves to follow fashion and desires to wear the styles of the stars. Whether you are a workingwoman who enjoys looking her best or a stay at home mom who loves looking glam out on the town. Park Avenue Diamonds™ gives the allure and appeal you imagine to be seen on Park Avenue but without the expensive boutique or designer price. Park Avenue Diamonds™ is dedicated to creating luxurious jewelry with the quality and value you expect to find at Jewelry Television. Expect more but pay less with Park Avenue Diamonds™. Because there is only One Park Avenue in the World and it's only on Jewelry Television and jtv.com.

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Pawstyle By Humane Society
The Humane Society of the United States is the nation's largest animal protection organization. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. The HSUS rescues and cares for tens of thousands of animals each year, but the primary mission is to prevent cruelty before it occurs. Jewelry Television wants to express our love and support of animals by giving you a way to enjoy both your love of animals AND your love of jewelry and gemstones with "PawStyle" The Humane Society of the U.S.. Express your compassion and celebrate the animals that have touched your heart with "PawStyle" The Humane Society of the U.S., and commemorate your love of animals around the world. Available at Jewelry Television and jtv.com or to learn more about The HSUS visit humanesociety.org.

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Platineve™
Platineve™ is an exclusive process to Jewelry Television that contains platinum and other precious metals clad over sterling silver. The Platineve finish ensures jewelry will have a durable shine and brilliant luster. Platineve is nickel free and contains not only Platinum but also rhodium, which is a member of the platinum family. The addition of rhodium adds an anti-tarnish feature to sterling silver jewelry. Platineve gives jewelry an even whiter, more brilliant luster.

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PoshPink Diamonds™
What makes you feel more like a princess than pink and diamonds? Symbolizing compassion, nurturing and love, the color pink is decidedly feminine and romantic. JTV's PoshPink Diamonds define "pretty in pink". Romantic, blush rose, pastel colored diamonds are an elegant and unique celebration of style. Offering colors ranging from soft and plush baby pinks to deep and rich passionate reddish pinks, the beauty of PoshPink Diamonds is natural. They traditionally are sourced from the Argyle Mine in Australia and for every million carats of rough mined, only one carat of pink diamonds is found. Mysterious, feminine and rare like you...PoshPink Diamonds are a true treasure.

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Precious Moments®
For more than 30 years, Precious Moments® figurines have touched the hearts and souls of millions. They have become prized parts of collections that have been passed down through generations. Sam Butcher continues to create art, combining his heartfelt emotions and his abiding faith.

This beautiful collection of fine jewelry consists of spiritually expressive bracelets, earrings, necklaces and rings. The collection includes the beloved Precious Moments characters in pendants and earrings, as well as “Sweet 15” earrings and rings for celebrating the fiesta de “Quinceañera,” which make excellent gifts for young ladies celebrating their fifteenth birthday.

There’s also an extensive line of Milestone pieces, including lockets for anniversaries, weddings, new mothers and a line of baby jewelry, as well.



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President’s Collection
JTV's President's Collection offers prestigious Gemstones hand-selected by our very own President and Chief Executive Officer of Jewelry Television, Tim Matthews. Tim is an accomplished scholar and life member of the Gemmological Association of Great Britain (Gem-A). His academic credentials include a Juris Doctor (JD) from Harvard Law School, Gemmology (FGA) and Diamond (DGA) diplomas from the Gemmological Association of Great Britain, and a Graduate Gemologist (GG) diploma from the Gemological Institute of America (GIA). With a deep passion for gemstones and jewelry, he has personally curated each item in this exquisite collection. When you acquire an item from JTV's President's Collection, you can be assured that you have a special gem from our most exclusive collection. Each gem from this collection will come in special packaging with a certification card signed by our President and CEO. Share this premier collection with our very own gem enthusiast Tim Matthews and grow your collection through JTV's President's Collection from The Vault by Jewelry Television.

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Qinpei Peridot™
With history dating back some 3500 years, Peridot is found in many diverse and colorful locations. In today's world, one of the most prolific peridot sources is the Asian country of China. Named from the native Chinese language, Qinpei translates to "aspire". While Qinpei Peridot™ has a few more internal characteristics than our other peridot products, its magnificent, completely natural and untreated green color more than makes up for their presence. Qinpei Peridot™ offers you the aspirational look of larger sized gems, which aren't often seen today, at extremely affordable pricing. Aspire to possess this legacy today. Qinpei Peridot™, only on Jewelry Television and jtv.com.

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Ratnaraj Ruby
Passionate, powerful, exotic and vivacious red! The “king of precious stones,” ruby or “ratnaraj” from ancient Sanskrit, has been revered for thousands of years as one of the world’s most valued gemstones. Found in central India, Ratnaraj is an opaque ruby variety which is deep red with purple and pink undertones. Naturally beautiful, Ratnaraj does not require heat treatment to reveal its rich color. Out of India, and in favor of royal beauty, Ratnaraj Ruby is a true exotic treasure.

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Regal Legacy Diamonds™
Regal Legacy Diamonds™ are inspired by all things royal, from crowns and tiaras to castles and thrones. The name diamond comes from a Greek term meaning “unconquerable;” a description fitting for this collection as every item is adorned with brilliant diamonds in various rich, regal colors, all set in fine sterling silver or 18kt gold over sterling. Each style is inspired by the treasures that nobility and royals have worn throughout generations. You will be reminded of famous jewels showcased in museums or commissioned designs for celebrities based upon royal jewelry. These designs have been carefully crafted to emulate this remarkable era of nobility and will be crowned with a signature logo, ensuring this collection is one you will proudly pass down from generation to generation. The perfect combination fit for a queen—diamonds and royalty. Leave a lasting legacy...Regal Legacy Diamonds™ exclusively on Jewelry Television and jtv.com.

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Remy Rotenier For Bella Luce®
After many years of designing for some the greatest names in the jewelry industry, Remy Rotenier has designed an exclusive line of Bella Luce jewelry. Capturing the look of fine diamonds, Remy has given each piece intricate detail and a custom feel that makes his collection timeless, so you can enjoy it forever. Remy is putting his mark on our Bella Luce line as he features his own exclusively designed gemstone cuts, making these already spectacular jewels completely new. This combination of exquisite detail, timeless design and exclusive custom cutting gives each piece an expensive look and adds an heirloom quality. Stamped with his signature "R," Remy Rotenier for Bella Luce is not only the look of fine jewelry, but wearable style that you will enjoy for years to come. Celebrate this spectacular designer line exclusive to Bella Luce, Jewelry Television and jtv.com.

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Saribia Tourmaline
When Mother Nature gives us something as beautiful as the butterfly, you can’t help but take notice. The same can be said of Saribia Tourmaline, a delightful new offering of Madagascan bi-color tourmaline in faceted slices. Named in honor of the beautiful butterfly indigenous to this island nation, these gems are mined in the scenic high plateau region near Antsirabe. This gemstone collection marks the first time Jewelry Television has offered delicious bi-color tourmaline in faceted slices. With their unique, natural shapes, Saribia Tourmaline gems are available in matched pairs and sets, with each having been hand selected as the ideal match for its mates. Whether you choose to add these charming and aesthetically appealing gems to your collection or create your own unique jewelry ensemble, Saribia Tourmaline will leave you in awe of its beauty. And you can only find it at Jewelry Television and jtv.com, your premier source for the most desirable gemstones!

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Serengeti Spessartite
A striking, vibrant orange gemstone from the garnet family, discovered in 2007 in Tanzania very near the Serengeti National Park, these stones are 100% natural and have the highest refractive index of any colored gemstone. This exciting find can be described as “the discovery of the decade”. JTV was able to secure this Serengeti Spessartite rough before anyone else…and now you can add this new discovery to your collection today!

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Silláce
With today’s wonderful world of technology, JTV is able to bring you a lightweight, durable and comfortable-to-wear fit jewelry piece. Silláce is technology paired with a hypoallergenic thermosilicone tube with an exquisite 14k gold wire running through the middle of the silicone. Gold-tone silicone strands are then delicately woven around the tube to form a statement making piece of jewelry. This technology allows JTV customers to own one of the most desirable metals in the world at an outstanding value!

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Sophisticated Steel™
Contemporary jewelry artisans have embraced stainless steel as an affordable exciting alternative to the traditional precious metals and the designs they create are limited only by their imaginations. Sleek and stylish, stainless is the hottest metal choice in modern and classic styles of rings, earrings, necklaces and bracelets. Durable, hypoallergenic and low maintenance, our line of Sophisticated Steel jewelry offers you up-to-the-minute, stylish designs to be enjoyed for a lifetime. Affordable with attitude...wear this collection with confidence. Sophisticated Steel is exclusive to Jewelry Television and jtv.com

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Southwest Style Jewelry
Jewelry as beautiful as the Southwestern United States...Introducing JTV's Southwest Style Jewelry Collection. This special jewelry collection features genuine gemstones showcased in sterling silver designs with a southwestern flair. Their elaborate designs and vibrant colors are unmatched. The collection features a broad range of gems and shells such as turquoise, spiny oyster shell, black pen shell and black agate. Pieces are manufactured all over the globe, but the style is uniquely Southwest. Each design features the inspiration of the artisan who crafted it. Once popular regionally, this style of design has universal appeal and captures the essence and spirit of today's modern woman.

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Splendido Oro™
For the gold connoisseur who treasures artistry in their jewelry, indulge in “Splendido Oro” JTV’s elegant collection of Italian made gold jewelry. The rich, 2,000 year-old heritage of Italian jewelry craftsmanship is evident in every piece. Luxurious and extravagant, this fine collection takes its inspiration from all aspects of the Italian culture: art, architecture, landscape, and love. This collection boasts a breathtaking array of irresistible designs that are for everyday or just that special occasion. All designs epitomize the pinnacle of Italian style and craftsmanship. Affordable elegance. Only on JTV and JTV.com.

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Stratify™
Exclusively produced for Jewelry Television®, Stratify™ is a collection of stylish jewelry that offers you the same look, feel and allure of yellow, white or rose gold without the associated high prices. The name Stratify™ signifies that each piece is generously clad with layer upon layer of precious 18 karat gold over .925 sterling silver. Luxurious 18 karat gold, which is 75% pure gold, is one of the most desirable gold karatages to possess and it is the only thing that touches your skin every time you wear your Stratify™ jewelry. Treat yourself today to the richness of Stratify™, available only on Jewelry Television® and jtv.com. Read More

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Stremitsya Chrome Diopside™
Chrome Diopside, Russia’s coveted “Siberian treasure,” was discovered in the latter part of the 21st century in the remote and frigid Ural Mountains. Only accessible to miners during the summer months, this single-source gemstone is not only rare but also possesses all natural beauty as no enhancement treatment is needed. As its popularity soars, Jewelry Television is pleased to offer you an extremely affordable alternative in this one-source Russian gemstone. Introducing Stremitsya (strem EETS yah) Chrome Diopside™, we chose the Russian name for “aspire”. Stremitsya Chrome Diopside™ has a few more internal characteristics than seen with our other chrome diopside products, yet retains the same enchanting green coloration expected from such a delightful gem. Stremitsya Chrome Diopside™ gives you the aspirational look of the rarest chrome diopside—without the luxurious price tag. Aspire today to add Stremitsya Chrome Diopside™ to your own collection, available only at Jewelry Television and JTV.com.

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Sunglo! Yellow Diamonds™
Brilliance, warmth and sunny beauty all combined in one very special collection of diamonds! Today, you can capture the best of the sun’s luminescent qualities with Jewelry Television’s exclusive line of yellow diamonds, SunGlo! Yellow Diamonds. With their animated yellow hues, SunGlo! Yellow Diamonds give you an instant feeling of cheerfulness and joy. Express your individuality with these uniquely elegant hues sure to bring an instant smile to your face! Enhanced by modern day technology to bring you this brilliant color, you can almost feel the sun’s warmth and marvel at its cheery color as quickly as you put on your SunGlo! Yellow Diamond jewelry. Light up your jewelry collection with SunGlo! Yellow Diamonds…available only on Jewelry Television® and JTV.com.

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Sunset Red Diamonds™
Watching a sunset creates an almost magical moment. As the sun sets, there are always appreciative exclamations. Oooohhh…Awwww…Breathtaking! To many, a sunset signals the day's end—time to begin relaxing, time to forget the troubles of the day, time to enjoy family and friends. Sunset may also symbolize a project or task has reached completion and that it’s now time to relax, revitalize and reassess. Beautiful reflections and constantly changing light situations make for unique and interesting pictures as the sun sinks lower in the sky until it finally dips beneath the horizon. Then, as though in a final attempt to keep the earth lit, the sun’s light reflects dramatically in the surrounding clouds. Just as dramatic is Jewelry Television’s Sunset Red Diamonds™ collection. Each diamond is colored to perfection and each design is as magical as the most beautiful sunset. Sunset Red evokes energy and passion and you will soon find yourself naturally gravitating to this color. Sit back and sail into the sunset with Sunset Red Diamonds™, exclusively at Jewelry Television and JTV.com.

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Tanga Garnet
The east African country of Tanzania is a land of many exotic wonders, including gems. Tanga, a region in northern Tanzania, is the source for Tanga Garnet. Well known for their dark red to brownish red colors, Tanga Garnet gems are full of life with bright flashes of color from every angle! Tanga Garnet is a Tanzanian treasure to enjoy for a lifetime.

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Taylor by Chelsea Taylor™
Have you ever dreamed of having fashion jewelry made in the same designer-quality as precious jewelry? So has the Chelsea Taylor design team. From this dream came Taylor by Chelsea Taylor, a line offering designer-style jewelry set with stunning crystals. The designers who make Taylor possible closely follow clothes, shoe and accessory trends and to create up-to-the-moment jewelry that fits exactly what you want to wear this season. This fashionable jewelry line is manufactured and designed with the same care as luxury jewelry products. Taylor by Chelsea Taylor uses high-end Preciosa crystals, and sets them in a perfectly matched setting to give you the illusion of wearing high end diamonds and precious gemstones. To take this product line to the next level, every piece is layered in a rhodium and platinum mixture typically reserved only for high-end jewelry. This final finish gives you the comfort in knowing this jewelry line is designed to last a lifetime. Enjoy the luxury of designer jewelry with Taylor by Chelsea Taylor--the perfect collection for every season.

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Tehya Oyama Turquoise™
Native Americans have cherished turquoise for thousands of years, revering it as a protection stone having a direct connection to the sea and sky. However you choose look at it, turquoise is certainly a beautiful treasure from the earth, which is why Jewelry Television is excited to offer you Tehya Oyama Turquoise™(pronounced Tay-ah O yah muh). Meaning “precious gift,” this line of jewelry truly is rare and precious because only natural turquoise from the prized area of Arizona is used in this collection. Each turquoise has its own unique characteristics making every piece of jewelry an individual in its appearance and history. Go ahead and give yourself a precious gift with Tehya Oyama Turquoise™, only found in the American Southwest of Arizona and exclusively at Jewelry Television and jtv.com.

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Tillya Treasures™
The jewelry trade uses the name marcasite in reference to pyrite or fool’s gold. Marcasite’s name is derived from marqashith, the Arabic word for pyrite, after an ancient province in northeastern Persia. Archeological digs in this area have yielded more information about life in ancient Persia than any other site to date. Approximately 20,000 pieces of jewelry artifacts and gold ornaments have been unearthed, and many are adorned with beautiful pyrite, amethyst, lapis, carnelian and turquoise gems. The archeologists named this dig site Tillya Tepe, meaning ‘Hill of Gold’. Tillya Treasures™ is Jewelry Television’s exclusive collection of marcasite jewelry that includes this mysterious gem set in phenomenal metalworkings made of precious .925 sterling silver. Own a piece of this once hidden gemstone treasure now created for today's modern woman but inspired by this historic era of Persian culture. Tillya Treasures™ are available exclusively on Jewelry Television and jtv.com.

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Timna Jewelry Collection™
Located in southern Israel in the town of Eilat is an area rich in copper ore that has been actively mined since 6000 BC. Timna Valley, nicknamed “King Solomon’s Mines,” is full of history, especially in regard to copper mining. Inspired by these ancient mines, JTV’s Timna Jewelry Collection features rich, glowing copper. Timna Valley is full of inspiration with its rare stone and sand formations in stunning reds, yellows, oranges and browns, even cool greens and blues. Timna Jewelry Collection reflects all this beauty with colorful gemstones set in extremely durable copper that will truly last a lifetime. Enjoy the history, color and glowing beauty of Timna Jewelry Collection. Exclusively on Jewelry Television and jtv.com.

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Titanic Jewelry Collection
For four magical days, the Titanic’s elite passengers reveled in every modern luxury known at the time. During the early part of the 20th century, it was considered quite sophisticated for wealthy families to spend portions of their time in Europe which meant crossing the Atlantic at least once per year. Even to these jaded travelers, the Titanic ship was like no other. Not only was it the most impressive ship of its time draped in every luxury imaginable but so were its passengers. The women of the Titanic would plan for months to bring the right fashionable apparel aboard such a luxurious ship. Along with extensive outfit planning came accessorizing: large hats, mink stoles, gloves and of course, the jewelry. Jewelry of that time was depictive of the Art Nouveau and Edwardian eras. Art Nouveau jewelry was influenced by naturalism involving unusual designs within a symmetrical frame often encompassing foliage, leaves, enamel, pearls, crystals and gemstones. Edwardian designs included more formal jewelry: tiaras, brooches, rings, pendants, earrings, bracelets and sautoir necklaces. Many were set with brilliant gemstones, including diamonds, crystals and of course, pearl. Join JTV as we embark upon a journey of adventure and elegance and mark the 100th year of the Titanic’s maiden voyage. Read More

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True Brilliance
True Brilliance is Jewelry Televisions collection of fine quality diamonds set in precious gold or lustrous sterling silver. As the largest retailer of loose gemstones, this collection features fine quality diamonds that JTV is proud to offer those customers who desire diamond’s true brilliance and fire as well as the prestige that comes from owning and wearing exquisite diamond jewelry. Show your true colors and indulge in the many colors of diamonds JTV has to offer. Featuring one of the largest diamond selections available, each piece was selected with you in mind. Because a girl cant have too many best friends, nor can you have too many diamonds. Expect only fine quality at an affordable price…available only on Jewelry Television and JTV.com

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TuxBlack Diamonds™
Elegance, sophistication and intrigue combined! JTV's TuxBlack Diamonds are sure to enchant you with their mesmerizing beauty and dark appeal. The color black has traditionally represented power and elegance, not to mention formality. Yet, you don't have to dress up to wear TuxBlack Diamonds-they complement any wardrobe choice! Enhanced by modern technology, which makes them surprisingly affordable, TuxBlack Diamonds are available exclusive at Jewelry Television and JTV.com.

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Umba River Rhodolite
The Umba River area of Tanzania has produced some of the most extraordinary gemstones ever found. The Umba River is nestled in a valley in the Lelatema Mountains of Tanzania’s Arusha region, an area long famous for its tanzanite gems. First discovered in 1978, Umba River Garnet gems possess the best that rhodolite has to offer. Begin your collection of Umba River Garnet today….a gift from Tanzania that lasts a lifetime!

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Vanna K™
Crowned Queen of micro pave setting engagement rings, designer Vanna K has changed the way jewelry looks and even how it makes a woman feel. Without a doubt, her designs are the next generation of jewelry creations. Jewelry Television is pleased to offer exclusive, luxurious Vanna K designs made especially for our Bella Luce jewelry line. An heir to a tradition of artistry and excellence in fine jewelry, Vanna K grew up developing a passion for sketching and design. Bringing these beautifully sculptured pieces of art to life in exquisite jewelry has prevailed and become her destiny. And it's that passion that shows through in each design that creates truly timeless beauty. Exactly how every queen needs her crown adorned….exclusive designs by Vanna K in Bella Luce are available only at Jewelry Television and jtv.com!

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Vermelho Garnet
Mozambique is an exotic land far away on the eastern coast of Africa. Its vibrant and colorful landscape features glorious beaches, lush forests, amazing wildlife, unique vegetation, mysterious swamps and a myriad of incredible gemstones and minerals. Among its treasures is the beautiful Vermelho Garnet, which features a rich combination of both the Pyrope Garnet species as well as the Almandine Garnet species. The Pyrope portion gives the stone its regal red color, while the Almandine portion brings in warm spicy shades of cinnamon. This spicy gemstone originates from a region known as Zambézia and is called Vermelho Garnet, meaning “red” in Portuguese, one of the official languages of this exotic country.

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Zultanite™
The ‘Sultan of Gems’, Zultanite, was named in honor of the 36 sultans who ruled the Ottoman Empire, a powerful and important sovereignty that spanned three continents at its peak. The term Sultan originally meant strength and authority, perfectly describing this robust gemstone. First collected and faceted by mineral enthusiasts in the late 1970s, Zultanite is an extremely rare variety of the mineral Diaspore that can contain color changing or color shifting varieties. Zultanite owes its unique palette to the minute presence of manganese. Found in only one place in the world, Zultanite is mined in Turkey’s remote Anatolian Mountains at an extreme height of over 4,000 feet. Anatolia, which means ‘sunrise’ in ancient Greek, is blessed with majestic and beautiful landscapes that perfectly complement such an extraordinary gemstone. The unique beauty of Zultanite is its rarity, and natural earthy color. The Zultanite Chameleon variety has contrasting colors, which change from kiwi greens with flashes of canary yellow under sunny skies to rich champagnes in traditional indoor lighting and raspberry hues in candlelight. Zultanite’s other key characteristics are its saturation, sparkle and durability.

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