Current On-Air Item

Recent On-Air Items

Never Miss a Moment or Deal

Catch up on your favorite shows and explore recently aired products when it’s convenient for you!

Browse Shows

All Metal Gold Rings

All Metal Gold Bracelets

All Metal Gold Earrings

Discover More with
Livestreaming

JTVextra™ gives you instant access to new jewelry styles and
streaming-only deals. Tune in to shop and get social with us!

STREAMING NOW

May's Birthstone: Emerald
This precious gemstone is thought to bring wisdom, love and friendship to its wearers.

Graduation Jewelry and Gifts
Shop the gift guide for memorable gifts to mark this milestone.

Wrapped in Gold Jewelry
Stunning and affordable styles that let you feel like luxury!

Shop & Earn

Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 2%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Online Exclusive: SUNGLASSES
Prices starting under $30!

Designer Watches
Find thousands of gorgeous watches.

JTV Gold Exchange
Your golden opportunity to turn your old gold into a check!

JTV Jewelry: Discover your Jewelry Love!

JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.

Rings

Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.

Earrings

Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!

Gemstones

JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!