Melissa Wolfe - AJP

Melissa Wolfe

Growing up in a small town known as the "Pearl of the Mississippi," it almost seemed inevitable that Melissa would find herself in the jewelry and gemstone industry someday! From the moment Melissa stood behind a jewelry counter for the first time, she understood the power that beautiful jewelry and gemstones have in making a woman feel strong, feminine, unique and treasured. Those early years made Melissa realize a career that could combine her love of all things sparkly with the chance to help others tell the stories of their lives is what she was meant to do!

When Melissa’s not with you on-air, you can find her on the sidelines cheering on her two boys, working on DIY home projects or volunteering with one of the many animal rescue groups she actively supports. Melissa holds a BBA in management and a Master’s Degree in organizational leadership. She is also an Accredited Jewelry Professional and is actively working on her Graduate Gemologist certification.

Learn about Melissa on Youtube


Get to Know melissa


What is your favorite gemstone?

JTV's gem-quality citrine is like "liquid sunshine" against your skin! My favorite color is yellow and whenever I’m having a bad day, I always reach for my citrine hoops. I can’t help but be happy when I’m wearing them!

A Day in the Life

I come from a very musical family (my dad actually had a rock band when I was a child), and I have performed all across the Midwest. In fact, I even got the opportunity to be the opening act for Lee Greenwood once! I am very active with dog rescue groups, have fostered over 50 rescue dogs and have adopted four of them myself! I am also a very proud Big 10 girl (in an SEC world) and love cheering on my Iowa Hawkeyes! Go black and gold (maybe one more reason I love citrine so much)!

What is your go-to travel jewelry?

Before heading out for vacation, I make sure to pack a pair of Japanese akoya pearl studs! There is nothing more classic or timeless and they are always appropriate. I also pack a Bella Luce ring and pendant as well as my all silver Artisan of Bali suite and my Moissanite Fire suite.

What are your go-to gifts from JTV?

My go-to gift is a pair of earrings. I almost always go with one of the following: gold hoops (we have SOOO many to choose from at amazing prices), Japanese Akoya studs in gold because you can’t go wrong with those for any age or Moissanite Fire studs in gold. I steer to classics where there’s no size required and are something they can use forever.

How did you get your start in the jewelry business?

My first job in the jewelry business was over 20 years ago when I got a part-time job behind a jewelry counter of a large national retailer. I loved helping people find that perfect piece for the occasion that also fit within their budget, and the expression on their face when they found the "one!"

What are the most meaningful items in your jewelry collection?

I have a “trench art” bracelet that my grandpa brought home from World War II that is irreplaceable. I also cherish the first gold and white sapphire ring my husband got me when we were very young & dating (over 25 years ago), and a tiny gold cross necklace that belonged to my great-grandmother. I find that the things that mean the most are rarely the most expensive. They are pieces that tell our story or speak to our heart. That’s certainly true for me.