Sherly Newfeld
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Sherly Newfeld is a third-generation jewelry designer and producer with a rich heritage in the industry. Born and raised in Milan, Italy, she grew up immersed in the world of jewelry, following in the footsteps of her grandfather who started a wholesale fashion jewelry business in Lebanon. After her family relocated to Milan in the 1970s, her father established his own gold and silver jewelry business.
With a background in graphic design, Sherly joined her father's company, where she honed her skills for over 18 years as an account manager, merchandiser, and designer. Her passion for jewelry and her deep connection to Israel led her to meet and marry Danny Newfeld.
Now based in Israel, Sherly has seamlessly integrated into her husband's jewelry business, which he founded 15 years ago. She brings a unique perspective to their creations, blending her Italian background and experience with the distinctive Israeli jewelry aesthetic. Sherly is deeply involved in all aspects of design, contributing to the fresh and innovative look of the Artisan from Israel collection.
Sherly and Danny's collaborative approach to jewelry design showcases their shared passion and creativity, resulting in pieces that reflect both their personal histories and their love for Israel.
Get to Know Sherly
How did you get your start in the jewelry business?
I was literally born in jewelry. My grandfather and my father founded a jewelry company before I was even born. Since I was a little girl I remember going to the office and helping to pack and label all kinds of jewelry. I worked in the company for 18 years. Then I moved to Israel and continued in the jewelry world as a designer with my husband Danny.
What are some fun facts you would like to share?
I love karaoke and live music, I love dogs (boxers in particular) and I love photography even if I’m not a professional.
What is your go-to travel jewelry?
Some go-to travel jewelry I would recommed are earrings to light up your face, a long necklace that goes with every outfit and a simple bracelet.
What’s the story behind one of your favorite designs?
I love spinner rings, because they are one of the coolest concepts in jewelry, and they always calm me down.
How did your career as a designer begin?
I started to work with my father, who has been in the jewelry business for over 40 years.
What is your favorite gemstone to work with?
My favorite gemstone to work with is Roman Glass. The story is just so amazing that I think there is nothing like it. It also goes with everything.
