Bella Luce
Bella Luce®, Italian for “beautiful light,” delivers the look of fine
diamond jewelry and fine color gemstone jewelry at an affordable price.
A JTV exclusive for over two decades, Bella Luce® simulant stones
sparkle in an array of rings, bracelets, earrings and necklaces.
Vanna K for Bella Luce
Vanna K developed her passion for jewelry creation at an early age.
Today, that same passion is evident in the modern glamour and vintage
charm she infuses into every piece of her breathtaking Vanna K™ for
Bella Luce® collection.
Inspired by the fashion-forward styling of the Roaring ‘20s during
the influential Art Deco era, Vanna K is known for her stunning micro
pavé and milgrain diamond designs. Her one-of-a-kind Bella Luce pieces
offer sophisticated, high-end looks with an affordable price
tag—perfect for every woman everywhere. Her jewelry dazzles with bold
and beautiful man-made gemstones and diamond simulants set in
shimmering 10k gold, Eterno™ or Platineve®. To reflect her continuing
commitment to the fine art of jewelry design and manufacturing, every
piece of the Vanna K for Bella Luce collection also includes her
signature lab-created sapphire and special “VK” marking.
Exquisite designs created with every woman in mind—Vanna K for Bella
Luce is available exclusively on JTV and jtv.com.
Platineve®
Capture the high-end look and feel of platinum with Platineve. A joy
to wear, luxurious Platineve delivers sophisticated style and enduring beauty.
FOUR PRECIOUS METALS
Platineve is JTV’s exclusive proprietary blend of four precious
metals. Expertly crafted with generous layers of platinum, palladium
and rhodium over sterling silver, Platineve’s four-metal blend makes
it not only lustrous and durable, but also tarnish resistant.
DISCOVER PLATINEVE TODAY
Platineve is a signature component of JTV’s Moissanite Fire™
collection and other exclusive brands. Discover Platineve today, only
on JTV and jtv.com.