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Diamond Alternative Event

Everything you love about diamonds, at a fraction of the cost!

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Never Miss a Moment or Deal

Catch up on your favorite shows and explore recently aired products when it’s convenient for you!

Vanna K for Bella Luce
20% OFF. Price as marked. 

Moissanite Fire Jewelry
20% OFF! Price as marked.

Strontium Titanate
30% OFF! Price as marked. 

Timeless Creations

Create classic and customized jewelry for the perfect Mother's Day gift. 30% OFF. Price as marked.

Visualize. Design. Create.

Discover More with
Livestreaming

JTVextra™ gives you instant access to new jewelry styles and
streaming-only deals. Tune in to shop and get social with us!

Lab Grown Diamonds
Brilliant, bright and full of sparkle! 20% OFF. Price as marked. 

Park Avenue Collection
Each unique piece in this exclusive collection features dazzling diamonds or glowing gemstones set in 14k gold or platinum!

Off Park Jewelry Collection
Make a statement with standout styles that are affordable and anything but ordinary.

Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 6%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

04/08/24-04/14/24

*Purchases subject to credit approval. 6% is in lieu of standard 2% in Brilliant Cash. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Sparkle Ambassador Referral Program
Share your Jewelry Love with a friend and you both get $25!

Graduation Jewelry and Gifts
Shop the gift guide for memorable gifts to mark this milestone.

2024 Color of the Year Jewelry 
Embrace the year of 2024 with the refreshing color peach!

Spring Trends

2024 Spring Trends

Spring is here and so are the trends that will launch you into next year's events with style.

Shop Trends

JTV Jewelry: Discover your Jewelry Love!

JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.

Rings

Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.

Earrings

Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!

Gemstones

JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!