Diamond Jewelry

Diamonds are magical, meaningful and make your own style statement about life and eternal love. From everyday elegance to extraordinary brilliance, dress yourself and your wardrobe in dazzling diamond jewelry designed to stand out.

White Diamonds

Discover the world of white diamonds with timeless and treasured looks that can be worn anytime or anywhere. 

Color Diamonds

Make any occasion captivating and colorful with bold and bright color diamond jewelry. 

Lab-Grown Diamonds

Be on the cutting edge of fashion with the contemporary and classy styles of Lab-Grown Diamonds. 

Opportunity Buys

Don’t miss your chance to sparkle and save on stunning diamond styles only JTV can bring you.

Online Exclusives

Discover dazzling deals on diamond jewelry looks for women, men and anyone who wants to shine. 

Diamonds are as brilliant, empowering and strong as anyone who wears them.  Treasured for their durability, rarity and sparkle diamonds elevate an everyday ensemble into an extraordinary look or take an outfit to the next level of luxury.  The beauty of a diamond comes from a combination of fire, also known as the rainbow flash from within, and brilliance or the burst of sparkling light. They can be colorless or any color of the rainbow, but are breathtaking, beautiful and signify the next big step or the best moment of your life.

What is considered a “white” diamond?

White diamonds are lacking in color and not really “white”. Colorless white diamonds are considered rare and more valuable than white diamonds with a natural yellowish tone. This is noted in the standard diamond color grading scale, where D means a pure, colorless appearance, through to Z, which shows a strong yellow tinge. A white diamond with a high color grade is much more prized for its appearance than a yellow looking, low color-graded white diamond. Color is just one of the ways a diamond is valued. If a low color diamond has excellent cut and clarity, it will be valued higher.

What are the most popular color diamonds?

Diamonds come in a wide range of colors, from bright yellow to midnight blue and even radiant red.  Yellow diamonds are one of the most popular choices and are often in high demand because of their dazzling and cheerful hue.  Red and pink diamonds are among the most rare and expensive of all brightly colored diamonds.  “Champagne,” “cognac,” and “chocolate” accurately describe diamonds with brown hues. Brown diamonds are another one of the most common fancy diamonds and one of the least expensive.

Are lab-grown diamonds real diamonds?

The short answer is yes because lab-grown diamonds have the same optical, physical and chemical properties as mined diamonds. These captivating gemstones have the same brilliance, sparkle and properties as mined diamonds from the Earth and can only be distinguished with tests using specialized equipment. The main difference between the two is their point of origin. Lab-grown diamonds are becoming more and more popular and only JTV has the expertise in direct sourcing to get the absolute best value in lab-grown diamonds.

Opportunity Buys

Seize the day and the deals on dazzling diamonds with savings up to 50%. This is your chance to treat yourself with the sparkling and stunning diamond jewelry you’ve always wanted.