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Bella Luce Jewelry

From the Italian words meaning "beautiful light", Bella Luce® jewelry is Jewelry Television's exclusive line of fine jewelry which features the most dazzling man-made gemstones in the world. Explore jewelry designs that complete your every look and meet your every need. Shop the Bella jewelry collection now and enjoy believable looks at unbelievable prices.


Explore a rainbow of possibilities with enchanting colors of diamonds featured by Bella Luce®.

Celebrate style with a classic customer favorite and embrace the look of fine diamond & gemstone jewelry!

Bella Luce® Esotica™ features some of the most alluring & colorful simulated gemstones in the world.

Featuring 100 hand-cut facets, Bella Luce® Dillenium cut delivers the ultimate in fire and brilliance!

Bella Luce Designers

Exclusive designs by Vanna K are changing the way jewelry looks and even how it makes a woman feel!

Rémy Rotenier captures the look of fine diamonds with intricate detail that makes his collection timeless!

Turn heads with chic and sophisticated styles designed by Charles Winston & discover affordable elegance!

Experience the luxury, legend, style, and beauty that is Tycoon for Bella Luce.

Michael O'Connor provides sought-after looks and highly desirable pieces that will allow you to own beautiful jewelry you've always coveted.

Hand-picked by our jewelry experts to bring you the best selection of stunning pieces, exclusively at JTV.com!

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A Rainbow of Light

Bella Luce® jewelry allows you to explore beautifully hand-crafted gems in a rainbow of colors. Meaning “beautiful light” in Italian, Bella Luce® jewelry stands up to its name. Make these radiant designs a staple in your collection of accessories.

JTV Preferred Account No Payments + No Interest
for 6 months

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Extended Returns Through January 31, 2018

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5x StretchPay Flexible Payment Plan

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