Jewelry Love Live Event

Shopping Like a Star VIP Visit

Women clapping at a JTV live event

Book Your Tour Today

Experience JTV in person by joining one of our tours. Our doors at JTV HQ are open, offering you the opportunity to see behind the scenes. Gather a group of up to 15 of your friends and family and embark on a journey to discover the world of JTV.

Our tours are available every week, on Tuesdays and Thursdays. To ensure you don't miss this fantastic experience, we kindly ask that you plan your visit in advance. Please note that we require a minimum of one week's notice for tour reservations.

During your visit, you'll have the chance to get up close and personal with all the magic that makes JTV special. From the bustling call center to the glamorous studio sets, you'll gain an in-depth understanding of everything that goes into making JTV shine. Step into the shoes of a show host as you stand beneath the dazzling lights of our studio sets, experiencing a taste of the glitz and glamour that surrounds our broadcasts.

Prepare to be awe-inspired as you explore our state-of-the-art, custom-made fulfillment center, a critical component of our operations that ensures on-time shipments and delighted customers worldwide.

We’re excited to meet you, so book your tour today!
Book by emailing  jtv.tours@jtv.com or call 800-913-8114


Getting here is easy! Just arrive at 140 Hayfield Road, drive along Founders Way and park anywhere beneath the blue awnings. From there, you’ll see an entrance marked with a star beside a collection of a large and colorful rock specimens.

Following the hour-long tour, take a short drive to the Gemstore, which is less than five minutes away. Here, you can pick up exquisite jewelry pieces to commemorate your visit. As a token of our appreciation, all visitors receive a special coupon for the Gemstore after their tour.

We warmly welcome everyone to JTV and are committed to providing a pleasant experience for all our guests. We offer special accommodations, including wheelchairs, to ensure that everyone can enjoy our tours without any hindrance.

Whether you've been a devoted JTV fan for years or are just embarking on your journey into the world of jewelry, a tour at JTV promises to be an unforgettable day filled with memories and insights into the world of jewelry and gemstones.


Live Show Details

Shop like the star you are at JTV this summer! Join our live studio audience for a first-hand opportunity to Shop Like a Star and Shop with the Stars on-set during a live show. You’ll enjoy a VIP behind-the-scenes experience that is typically reserved only for key personnel and celebrities. You’ll meet and greet some of your favorite hosts and enjoy a very special shopper experience at our exclusive JTV Gemstore.

Stay tuned for more live show events

If you’ve ever wondered what it’s like to be one of the lucky few on-site and on-set at JTV, this is your opportunity to stop wondering and be our very special visitor.


JTV Headquarters
9600 Parkside Drive, Knoxville, TN 37922