Back the Beat

Back the Beat

JTV is proud to partner with the Opry Trust Fund and the CMA Foundation for this campaign. It supports music education and assists families across the country impacted by COVID-19. This JTV exclusive opportunity continues through November 15, 2021.

The Opry Trust helps to entertainers and musicians in the country music industry with financial assistance in time of need, emergency, or catastrophe.

Opry Trust Fund

The CMA Foundation is committed to improving and sustaining high-quality music education programs across the United States, working to ensure every child has the opportunity to participate in music.

CMA Foundation

How can you help? Join the forces!

You can BACK THE BEAT and SAVE on jewelry purchases for a limited time!

Donate $5 get an extra 5% off one item!

Pendant and rings

Bid To Win

You can show your support with a very special chance to place a bid on autographed memorabilia from country music’s biggest stars to support those in need in the music industry!

Lady A., Thomas Rhett, Luke Combs, Little Big Town, and more…

100% of the sale price for memorabilia won will go to support the Back the Beat campaign!*

Signed guitars and country music artists

Exciting details for items up for auction

Watch the videos below for more information about the special items that are up for auction signed by country music's top artists. Pick the one you want for your collection, and place your bid!

Donation details:

JTV is proud to partner with the CMA Foundation and the Opry Trust Fund, Inc. for the “Back the Beat” campaign. “Back the Beat” supports music education and assists those in the music industry across the country impacted by COVID-19. The “Back the Beat” campaign begins October 1st and continues through November 15th. You can participate in the campaign by purchasing an exclusive keychain, donating to the campaign to receive a percentage of your purchase price, and bidding on exciting memorabilia signed by some of country music’s greats. 50% of the sales price of the guitar keychain, 100% of donations, and 100% of the sale price of the promotional auction items will go to support the Back the Beat campaign.

*Please note, due to state charitable fundraising laws, for all non-Tennessee residents, 100% of your donations and 50% of the sales price of the guitar keychain will be donated to the CMA Foundation. For Tennessee residents, your donations and sales proceeds will be split equally between the CMA Foundation and the Opry Trust Fund, Inc. All proceeds from your purchase of CMA memorabilia on jtvauctions.com will be donated to the CMA Foundation. If you are a Tennessee resident, all proceeds from your purchase of Opry memorabilia on jtvauctions.com will be donated to the Opry Trust Fund, and if you are not a Tennessee resident, all proceeds from your purchase of such memorabilia will be donated to the CMA Foundation.

Due to regulatory restrictions, we regret that we are unable to accept donations from residents of Alabama and the District of Columbia.

Opry Trust Fund, Inc. (Opry Trust)

Established on the Opry’s 40th birthday in 1965, the Opry Trust helps those in the country music industry with financial assistance when they need it most. The Opry Trust provides gifts in time of need, emergency, or catastrophe, to entertainers, musicians, or other persons who are, or were at one time, directly associated with and actively employed in the country music field and to organizations or entities which are actively assisting or caring for such persons.

CMA Foundation

Established in 2011 as the philanthropic arm of the Country Music Association (CMA), the CMA Foundation is committed to improving and sustaining high-quality music education programs across the United States, working to ensure every child has the opportunity to participate in music. For the foundation, it’s not just about raising up the next generation of musicians. It’s also about leveraging the impact that music has on students.