Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Platinum Plated Jewelry

Bella Luce Platinum Plated Jewelry

Experience the allure of true beauty with Bella Luce platinum plated jewelry. Platinum over sterling silver creates a glamorous look made for any style!

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in Brilliant Cash when you place an order using your JTV Account

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in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

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Shine In Bella Luce Platinum Plated Jewelry


Bella Luce means "beautiful light" in Italian and that term perfectly describes Bella Luce platinum plated jewelry from JTV. This collection of Bella Luce jewelry features precious platinum over sterling silver for a rich, sleek look of luxury without the high price tag. Show off your glamorous side with a gem-encrusted statement ring or add the perfect piece to your ensemble with platinum plated earrings from Bella Luce. There are endless looks and timeless options with platinum plated jewelry from Bella Luce at JTV!