Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

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Bella Luce Eterno Jewelry

Bella Luce Eterno Jewelry

Bella Luce Eterno™ jewelry brings together brilliant beauty and modern metal designs. Set in 18 karat gold over sterling silver, pieces sparkle with charm.

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Exquisite Bella Luce Eterno Jewelry


The Bella Luce Eterno™ collection glows with gorgeous, sparkling styles set in luxurious 18 karat gold over stunning sterling silver. Designed for everyone and every occasion, this eye-catching collection is perfect if you want to wear your favorite Bella Luce® jewelry for a formal occasion or to have dinner at your favorite restaurant. Show off these beautiful styles with the look of fine diamond jewelry for much less. Shop our exclusive Bella Luce® Eterno™ collection today and enjoy believable looks at unbelievable prices... only at JTV and jtv.com.