Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Esotica Jewelry

Esotica
for Bella Luce Jewelry

Exhibit your elegant and exotic style with a rainbow of radiant color gemstone jewelry inspired by some of the world’s most valuable gems.
Charles Winston for Bella Luce Jewelry

Charles Winston
for Bella Luce Jewelry

Be red-carpet-ready with lavish diamond looks that deliver glamour day and night from fourth-generation jeweler, Charles Winston.
Vanna K for Bella Luce Jewelry

Vanna K
for Bella Luce Jewelry

Flaunt your fashionable and feminine side with the sophisticated sparkle and captivating vintage charm of the Vanna K collection.

Bella Luce Color Diamond Jewelry

Bella Luce Color Diamond Jewelry

Bella Luce Color Diamond Jewelry offers vivid hues and radiant brilliance. Each piece embodies its own unique story.

185  Products
May We Recommend

Sorry, you may only compare up to 4 items. Please remove an item to add a new one.

Compare Items

Select 2 to 4 items to compare

Compare Items
JTV Rewards
Shop & Earn

Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 2%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Bella Luce Color Collection


Explore beautiful Bella Luce colored diamonds from JTV. That's right, colored diamonds! Diamonds don't always have to be white; for a fun touch to your outfit, add a sparkly colored diamond from Bella Luce today!