Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

Shop Bella Luce Brands

Bella Luce Color Jewelry

Bella Luce Color Jewelry

Live life in color with Bella Luce color jewelry. This elegant, classic collection includes pieces for all of life’s occasions.

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Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 2%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Colors Of Bella


Step out in style with the beautiful Bella Luce color collection from JTV. Discover gorgeous trend-setting jewelry for unbeatably low prices. Bella Luce has every color imaginable in rings, necklaces, and bracelets. Add a splash of color to your style today when you shop the Bella Luce color collection!