Like any investment, the right care and attention helps an asset last longer. Knowing how to care for your jewelry will help preserve it and keep it looking beautiful. JTV's Cleaning Essentials® will allow you to care for every piece in your jewelry box with ease. These affordable items are designed to cleanse, polish and revive all those special pieces you treasure. You'll also find specific tips for gemstones such as pearls, diamonds and tanzanite, along with other metal types.

Show Your Jewelry Some Love

Many gemstones require special care. Before cleaning, please check our Gemstone Enhancement and Care Chart for more information and details about the jewelry you want to keep looking its best.

When it comes to cleaning and caring for your precious pieces, two of the most important reminders we have for any jewelry owner are to never wear jewelry when bathing or swimming and to remove your jewelry before engaging in strenuous activity, such as exercise, yard work, cleaning or other work that could damage your gems.

Getting Started

Before you sit down and get cleaning, make sure that you have the appropriate tools and supplies. 

Collect water in a dish for soaking and rinsing your gems. However, ensure that this is lukewarm water--too hot or too cold water will either not clean efficiently or risk damaging your jewels. Next, grab the JTV Cleaning Essentials Jewelry Care System, which includes a jewelry cleaner, soft-bristle brush and gray polishing cloth.

If you haven't purchased our Jewelry Cleaning Essentials® Jewelry Care System, opt for a mild dishwashing soap, a soft towel and a soft-bristle toothbrush.

The Next Steps

This gentle system is a tested formula to super-clean your jewelry in just a few steps. Start by opening the cleanser and pulling out the basket inside the container.

Sit your jewelry on the strainer-like surface and slowly let the basket down to the bottom of the container. Let your jewelry soak in the cleanser for about two minutes. After two minutes, slowly pull up the basket and remove your jewelry.

Next, you'll want to take the small brush and gently clean the surface of your jewelry. Pay special attention to hard-to-reach areas.

Rinse jewelry carefully with lukewarm water and blot dry with a soft, dry cloth. After cleaning, you'll want to use your Cleaning Essentials polishing cloth and rub gently to remove tarnish residue and add a finishing shine.

For more information about each product and its ingredients, visit

JTV Cleaning Essentials

Cleaning On-The-Go Or In A Hurry?

We've got you covered, too. Our Jewelry & Watch Cleansing Wipes are perfect to take along on a business trip or vacation. These wipes are individually wrapped and sealed and extra durable for removing grime, dirt and oils on your jewelry or watch. Since they are individually wrapped, they are perfect for sharing if you want your friends to see how well they restore sparkle.

We also love the Cleaning Essentials SPARKLE + SHINE STICK that you can throw in your purse or makeup bag for a powerful clean on the go. The SPARKLE + SHINE® STICK is a jewelry cleaning stick with a flexible brush tip perfect for hard-to-reach areas like under stones and settings. It's so easy to use - just remove the cap, twist the tip until bubbles" appear on the brush and apply the brush directly to your jewelry. All you have to do is rinse the jewelry and blot it dry with a soft, clean cloth. This tool is safe for gold, silver, platinum and most fashion jewelry.

Sparkle and Shine stick

Don't forget to polish, buff and shine your jewelry with our Jewelry Cleaning Essentials Polishing Cloth. This cloth allows you to polish and clean without involving water.

Cleaning with Mild Dishwashing Soap

Begin by dry brushing your gemstones with your soft-bristle toothbrush to remove loose dirt.

After, inspect the gemstones in your jewelry to ensure that they are secure in their settings and you won't lose or damage them during the cleaning process. In a small bowl, prepare the cleaning solution by mixing two drops of mild dishwashing liquid with lukewarm water.

Next, soak jewelry for 10 to 15 minutes to soften harder residue and dirt. Gently brush the sides, top, bottom and underside of the jewelry piece with your soft-bristle toothbrush and rinse it in clean water.

Pat dry with a clean, dry cloth and repeat these steps until all dirt and residue have been removed and that sparkle has returned.

materials for cleaning jewelry

Cleaning Suggestions for Different Types of Jewelry

Cleaning different finishes

Got gold, silver or platinum? Whether you stick to one or mix metals, we’ve got the steps to clean them all. Find more tips and tricks linked below for cleaning different kinds of metals.

Cleaning Gold Jewelry 
Cleaning Sterling Silver Jewelry 
Cleaning Platinum Jewelry 
Cleaning Tarnished Jewelry 
Cleaning Plated Jewelry 
Cleaning Timna bronze Jewelry

Cleaning different gemstones 

Each has their own style, sparkle and shape, and deserves its own cleaning process. Gemstones of different hardnesses require different levels of gentle cleaning to get daily wear and tear back to shining. Check out our tips for cleaning different stones below. 

Cleaning Tanzanite Jewelry
Cleaning Diamond Jewelry
Cleaning Pearl Jewelry
Cleaning Cubic Zirconia Jewelry
Cleaning Fashion Jewelry

Erin Smith

Erin enjoys empowering fellow jewelry lovers with the knowledge and tools to care for their jewelry and keep it sparkling like the day they purchased it.

Read more about Erin on her author page

Erin Smith