EFFY Jewelry is coming to JTV!

Who is EFFY Jewelry?

One of the most iconic jewelry brands known worldwide is coming to JTV! EFFY Jewelry has been creating distinctive fine jewelry pieces since 1979, building a legacy of craftsmanship that could only come from a family-owned jewelry house with generations of jewelry expertise. From each color-obsessed gemstone design or diamond creation, every EFFY piece is designed to make a statement.

Iconic Handcrafted Jewelry Collections: Watercolor and Signature

Founded in 1979 in New York City by designer Effy Hematian, EFFY Jewelry has become one of the most recognizable jewelry brands in the world. With iconic collections that include their Watercolor collection, known for its vivid color gemstones and diamonds, to EFFY's Signature collection, featuring iconic panther designs, these handcrafted pieces bring joy and confidence to everyone who wears them.

Handmade in New York City

Handmade at their manufacturing facility in New York City, EFFY Jewelry is American made, combining generations of jewelry expertise and quality craftsmanship that can only be found in NYC. From design to final polish, each piece passes through 35 different sets of hands during a 12-week process, meticulously examined before it ever reaches your jewelry box.

The EFFY Trunk Show is coming to JTV

The celebration begins with an exclusive, highly anticipated EFFY Trunk Show. For a limited time, JTV customers can discover EFFY Jewelry that has previously been reserved for high-end department stores and cruise lines. With half a million carats of diamonds and gemstones sourced each year, EFFY Jewelry collections range from fashion-forward diamond designs to bold, vibrant gemstone designs.

How to Watch EFFY Jewelry on JTV

EFFY Jewelry is coming to JTV in September! There are so many ways to watch! Use the Program Guide to find out when EFFY Jewelry will be on-air. Find EFFY Jewelry on your local over-the-air broadcast station or TV antenna. Stream EFFY Jewelry on Apple TV, Roku, Amazon Fire or download the JTV GO app and watch from anywhere! Use the Channel Finder to discover all the ways to watch EFFY Jewelry on JTV.

Frequently Asked Questions about EFFY Jewelry on JTV

Who is EFFY Jewelry?

EFFY Jewelry is a family owned, American made fine jewelry house founded by designer Effy Hematian in New York City in 1979. Known for distinctive designs, vibrant gemstones, diamonds and meticulous craftsmanship, EFFY has become one of the most recognizable jewelry brands in the world.

What is EFFY Jewelry known for?

EFFY Jewelry is known for bold designs in diamonds, vibrant gemstones pieces, distinctive panther designs and colorful, statement-making styles.

When was EFFY Jewelry founded?

EFFY Jewelry was founded in 1979 by New York City-based designer Effy Hematian.

Where is EFFY Jewelry made?

EFFY Jewelry is American made at their New York City manufacturing facility. Each piece passes through a meticulous 12-week quality control process before it reaches your jewelry box.

What collections does EFFY Jewelry offer?

EFFY Jewelry has many popular collections, such as its Watercolor collection, featuring colorful gemstones, and its Signature collection, featuring their iconic panther designs.

What gemstones does EFFY Jewelry use?

EFFY Jewelry is known for its use of vibrant, high-quality gemstones and diamonds. EFFY uses more than half a million carats of diamonds and gemstones each year, like ruby, emerald, and sapphire.

What is the EFFY Jewelry Trunk Show?

The EFFY Jewelry Trunk Show is an exclusive JTV event celebrating the arrival of EFFY Jewelry. For a limited time, JTV customers can purchase EFFY pieces that have previously been reserved for high-end department stores and cruise lines.

When will EFFY Jewelry launch on JTV?

EFFY Jewelry will launch on JTV in September of 2026. Use the Program Guide to find when EFFY Jewelry will be on-air.

Where can I watch EFFY Jewelry at JTV?

You can watch EFFY Jewelry on JTV through your local over-the-air broadcast station or TV antenna, on jtv.com, through the JTV Go app or by streaming on Roku, Apple TV and Amazon Fire. Use the Channel Finder to find JTV through your network provider or streaming service.