Craig M. Shields

Senior Vice President of Digital Strategy

Craig Shields serves as the Senior Vice President of Digital Strategy for Jewelry Television® (JTV) where he is responsible for the company’s strategic direction of Digital Marketing, Customer Experience and Sales for all digital platforms. Craig joined JTV in 2000 to lead the development of the company’s online presence. Craig is a veteran of the eCommerce industry with 20 years of experience in the Internet and eCommerce space ranging from Marketing, Merchandising, Product Management, and Technology.

In addition to his role at JTV, Craig has been an active member of several organizations including, NRF, and ERA. He has also served on Client Advisory Boards for numerous JTV technology partners as well as the board of directors for the Better Business Bureau of East Tennessee and The University of Tennessee’s Retail and Hospitality program. Craig is also a frequent speaker at industry events such as and eTail, and he has been interviewed and featured in several industry publications such as Internet Retailer,, and Forrester Research. Prior to joining JTV, Craig provided Internet Technology and Creative consulting for multiple companies.

Craig holds a Bachelor of Arts degree from the University of Cincinnati.

Headshot photo of Craig Shields