Company History

The JTV Story


In 1993, a small company known as America’s Collectibles Network® (ACN) broadcast its first television show from Greeneville, Tennessee. Founded by a group of Knoxville natives, ACN originally offered a wide variety of items from baseball cards and knives, to electronics,and even quilts. Over time, ACN developed an expertise and a passion for jewelry and gemstones and was later rebranded as Jewelry Television® (JTV) with the mission of opening the world of jewelry and gemstones to everyone.

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Through The Years


With its headquarters in Knoxville, Tennessee, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China.

Today, JTV serves as an omnichannel retailer with live broadcasts 24 hours a day from six high-definition studios to over 84-million homes. JTV also transacts online business through its website at www.JTV.com, mobile apps, streaming devices such as Apple TV and Roku, and extensive social media platforms. Since JTV.com was launched 20 years ago, it has become one of the largest non-bridal jewelry e-commerce websites in the country and has extended its reach to younger audiences through mobile and OTT apps.

Through these platforms, JTV is a leader in video retail through exciting entertainment, education and interactive customer engagement. In addition, JTV is also a technology company with its own unique capabilities to deliver its products, services and value directly to the consumer.

The Mission


JTV offers extraordinary products at extraordinary prices and features over 80 different gemstones species and varieties, in contrast to most jewelry stores.  The company continually surrounds itself with the best and the brightest in the business, including numerous Graduate Gemologists and Accredited Jewelry Professionals who share their passion and knowledge with our customers and viewers.

Most recently, JTV has introduced Lab-Grown Diamonds, which provide exceptional value and typically cost less than a mined diamond. They offer consumers significant savings with the flexibility to choose a larger diamond for their investment.

JTV is constantly fueling its growth and success by always focusing on the customer first, cultivating passion and driving loyalty to the JTV brand.

Visit the Channel Finder to locate JTV in your area.

Visit the Learning Library for everything you ever wanted to know about gemstones.

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