Company History

The Story

In 1993, a small company known as America’s Collectibles Network® (ACN) broadcast its first show from Greeneville, Tennessee. Originally offering everything from baseball cards and knives, to electronics and even quilts, ACN eventually focused on its true passion and rebranded itself as Jewelry Television® (JTV).

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Through The Years

Today, through a relentless drive to exceed expectations, Knoxville-based JTV has become one of the largest retailers of jewelry and gemstones in the United States. Its omni-digital approach to retailing comprises its live broadcast platform, relationship based call center,, mobile platform and social engagement tools. Broadcasting 24 hours a day, seven days a week, from its 3 state-of-the-art high definition studios, the company reaches 86 million American homes. is the largest non-bridal jewelry e-commerce site in the United States according to the 2015 Internet Retailer Top 500 list.

JTV launched a mobile site and apps in 2011, and an updated mobile website in 2015. A vibrant social media presence delivers more opportunities to connect. All together, it has resulted in the shipment of 7.5 million packages per year.

Always looking for innovative ways to improve the value we bring to our customers, JTV opened its first international office in Bangkok in 2006, followed by locations in Hong Kong, Jaipur and Mumbai.

The Mission

JTV offers extraordinary products at extraordinary prices and features 160 gemstone varieties, including exclusive brands found only on JTV. The company continually surrounds itself with the best and the brightest in the business, including numerous Graduate Gemologists and Accredited Jewelry Professionals who share their passion and knowledge.

As the business grows, the friendships have blossomed. And that’s one simple reason why valued customers will always remain at the heart of the business.

Visit the Channel Finder to locate JTV in your area.

Visit the Learning Library for everything you ever wanted to know about gemstones.

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