Gem Days
Gem Days

THOUSANDS of colorful gemstone jewelry styles 30% OFF! Price as marked.

Gem Days Deals
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Catch up on your favorite shows and explore recently aired products when it’s convenient for you!

Colorful Gemstone Rings
Find gorgeous rings in every color of the rainbow.

Colorful Gemstone Earrings
The perfect pair is waiting for you.

Colorful Gemstone Bracelets
These colorful styles will be your prized piece.

Lab Grown Diamonds
Prazana Lab Grown Diamonds

Discover the sparkling and brilliant beauty of lab-grown diamonds. Find so many styles to love 20% off! Price as marked.

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streaming-only deals. Tune in to shop and get social with us!

Artisan Collection of Bali 
Discover BRAND NEW styles from this favorite collection!

Wrapped in Gold Jewelry  
Stunning and affordable styles that let you feel like luxury!

Design Family Jewelry
Create custom gemstone jewelry inspired by your family and your unique story. 30% OFF! Price as marked. 

Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 6%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*


*Purchases subject to credit approval. 6% is in lieu of standard 2% in Brilliant Cash. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Sleeping Beauty Turquoise Jewelry 
This versatile gemstone can make a bold statement or subtely add style to any jewelry piece!

Alexandrite Jewelry  
This lab-created stone is a unique must-have!

Purple Gemstone Jewelry
Feel like royalty with gorgeous and stunning hues of this collection!

Spring Trends

2024 Spring Trends

Spring is here and so are the trends that will launch you into next year's events with style.

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JTV Jewelry: Discover your Jewelry Love!

JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.


Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.


Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!


JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!