Customer Appreciation
Pearl Fest

EXTRA 10% OFF Pearl Jewelry. Price as marked. + 3x Rewards

Classic Savings
Current On-Air Item

Akoya Pearl Jewelry
Known for their luster, Akoya pearls represent the original cultured pearl jewelry and have been around for over a century.

South Sea Pearl Jewelry
Luxurious luster from optic white to a deep, honey gold makes them the rarest and most scarce of all pearl types.

Freshwater Pearl Jewelry
Known for their whimsical shapes, wide range of sizes and natural pastel colors, including lavender, pink, and every shade in between.

Buy2, Save 20%

Savings are calling!

Offer Applied in cart. Exclusions apply.

Buy 2, Save!

Lab Grown Diamonds
Brilliant, bright and full of sparkle! 20% OFF. Price as marked. 

Green Jewelry
Fall in love with these vivid shades!

Rose Gold Jewelry
Make your jewelry box blush with warm and rosy gold styles.

JTV Rewards

On pearl jewelry purchases 2/27-2/28/24

Earn 3%

in Brilliant Cash when you place an order using your JTV Account

Earn 6%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

*Purchases subject to credit approval. 6% is in lieu of standard 2% in Brilliant Cash. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Artisan Collection of Ireland
20% Off JTV Priced Items. Price as marked.

Thousands of Items With 5x StretchPay
Own more of the jewelry you love! Make payments every 30 days with no fees.

JTV Gold Exchange
Your golden opportunity to turn your old gold into a check!



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JTV Jewelry: Discover your Jewelry Love!

JTV (Jewelry Television) is your premier shopping destination for jewelry, featuring rings, earrings, necklaces, bracelets and watches you love at the prices you love even more. From simple and subtle styles to bold and beautiful looks, with everything from classic fashion to the latest jewelry trends. JTV has exclusive jewelry brands you will love, such as Bella Luce Jewelry and Southwest Style Jewelry. JTV also features deep discounts on clearance jewelry you can find online.


Celebrate yourself everyday with rings that make you feel beautiful. From diamond rings to moissanite rings, opal rings, morganite rings and amethyst rings, you have your pick with JTV's selection of stunning jewelry.


Whether you prefer dangle earrings, gold hoop earrings or stud earrings, JTV has elegant and fashionable earrings to complete your wardrobe. If you're going out or need something for everyday wear, JTV has the earrings and earring sets you will love!


JTV is also your source for exotic and unique gemstones for your gem collection, offering loose gems at prices you can't miss. From rubies and emeralds to sapphires and beyond, discover great gemstone discounts on your favorite gems!