Add luxury to your jewelry collection with sensational and affordable pieces available from JTV’s® exclusive Bella Luce® line. Named the Italian bella luce meaning beautiful light, these sparkling jewels have even brighter fire and greater dispersion than diamonds, ensuring that each piece is always red carpet ready. Bella Luce’s® simulated diamond and color gemstone jewelry is glamorous and unique with gorgeously detailed rings, necklaces, pendants, bracelets and jewelry sets, often set in high quality gold and silver. Alluring tanzanite and cz, ruby, sapphire and other gemstone jewelry is available in vintage and modern looks perfect for your most fabulous events. Prepare to be mistaken for a celebrity with Bella Luce® jewelry that’s as bright as imminent camera flashes from the paparazzi.